Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Designers' Strategies For Small Spaces
Designing the perfect small space is like throwing the perfect dinner party: large personalities are needed to make things memorable, while quiet supporting actors provide balance. One large piece in a small room: Interior Design Hall of Fame member Bunny Williams...
Trust and Advertising: Bridging the Gap
Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads, one thing...
How to tell if your social media expert…is an expert
Welcome to the Kleber & Associates blog! Here’s the latest on How to tell if your social media expert…is an expert With so many brands engaging in social networks, it seems that almost everyone is a social media genius these days. How do you know if the person you...
Space Solutions: Making the Most of a Small Homes
Most of us have too much stuff...including space. Despite a significant decline in McMansion construction as of late, many families reside in quarters designed to house growing collections of shoes, toys, gadgets and more. For others, minimalist living in spaces no...
Why Housing is Rebounding
What a way to start December! Despite what industry naysayers have predicted... the market took a big turn for the better. Now, one week does not a stock market make, but consider the recent automotive and construction numbers, and how these have affected the home...
Effective branding, straight up
Welcome to the Kleber & Associates blog! Here’s the latest on Effective branding, straight up Embracing the opportunity to really get its brand name in the face of the general public is Absolut Vodka, which is giving bus shelters a makeover in various areas of...
Happy Thanksgiving from our family to yours
As a small token of our affection for our clients, friends and colleagues who make us feel grateful that we get to do what we love, the K&A team put together a compilation of our favorite family recipes. "Right at Home Recipes" lives online, too, for anyone to...
Marketing Home Products on Black Friday
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products on Black Friday Many know the day after Thanksgiving to be a time of long lines, shopping bags and incredibly deep discounts. The pseudo-holiday that is dubbed...
When will we exercise zero-carbon building?
Welcome to the Kleber & Associates blog! When will we exercise zero-carbon building? Here’s the latest. I read an article recently about The Weidt Group, a Minnesota design team who presented their prototype for a "zero carbon" office building at the Minnesota...
We’re all seeing GREEN: a 2010 Greenbuild report
"You don't change things by solving problems. You solve problems by changing." - Paul Hawken (speaking at Greenbuild 2010) It’s incredible to me all the strides in sustainability and brilliant innovations we see year after year at Greenbuild. We have all witnessed the...
On Family…and Turkey
Besides the fact that my father makes THE BEST turkey… seriously, I challenge any 5-star chef to take him on…Thanksgiving for me always comes down to one thing: family. (OK, two things: turkey and family - a group of people I can’t get enough of.) That’s not to say I...
Why can’t Gen-Y get us out of the housing crisis?
Generation Y, or the Boomer Babies, were born during the 1980s and into the 1990s. They are often described by previous generations as technology-dependent, attention-craving, underachievers. It is also thought by some that Gen-Y should help fix our economy by...
