Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Mind-reading phones to help with home projects
Welcome to the Kleber & Associates blog! Here’s the latest on Mind-reading phones to help with home projects We all dread customer support calls, right? Whether you’re the one complaining or being complained to, these calls typically involve one or more frustrated...
DIY Painting: Accent Walls 101
Welcome to the Kleber & Associates blog! DIY Painting: Accent Walls 101. Here’s the latest. A guest post by Laura McGarey I thought painting an accent wall would be a fun, quick and easy way to add a splash of color and personality to my apartment. I figured...
Cities covered in white: How a roof's color can save
Welcome to the Kleber & Associates blog! Here’s the latest on Cities covered in white: How a roof's color can save Black is often the color chosen for roofing material. But with the emphasis on energy efficiency and green living, it’s ironic that a color that...
Strive on with diligence
"Chaos is inherent in all compounded things. Strive on with diligence." [Buddha] During this decade, we've found ourselves exposed to incredible challenges, as both a society and an economy. Our markets, fortunes and wellbeing have been a lot like eating shellfish:...
My 2 scents on home branding
Have you ever been to a place that felt comfortable the moment you stepped foot inside simply because it smelled so good? It seems like today, more than ever, there's a scent for just about anything. Whether you're trying to evoke a feeling of happiness at your dinner...
Marketing Home Products for the Future
The last thing on the mind of a typical college freshman is traditional media. College students are focused on moving into their first dorm room, organizing their class schedules or trying to find out about the best parties. But college students represent a unique...
“The Social Network”: How it’s changed our lives
As a nice little break from the daily grind, the team and I went to see “The Social Network” – or, the “Facebook movie” as many refer to it – last week. The film defines a generation and the way we interact with one another, make friends and even conduct business. As...
Design & the Modern Kitchen at MoMA
Headed to New York any time soon? Check out “Counter Space: Design and the Modern Kitchen” at the Museum of Modern Art. What does your kitchen mean to you? It seems as though we are no longer buying an appliance, but purchasing a status symbol, a new necessity to make...
Give your customers a voice!
Consumer-focused marketing, like social media, is growing exponentially as traditional marketing, including marketing for building materials, takes a big leap into the digital world. Can you imagine life without Facebook or mobile apps that allow seemingly outrageous...
What carrots can teach about brand management
Welcome to the Kleber & Associates blog! Here’s the latest on What carrots can teach about brand management When it comes to snack time, would you choose carrots over potato chips? Let’s be honest – probably not. You might change your mind if the packaging of...
Mountain Re-Dew
Marketing is harder than it looks. Whether it’s for home products, toothpaste or cat food, a simple idea could take months, even years to cultivate. Each year, companies spend millions of dollars trying to convince consumers to choose their products services over...
Ladies leading the way in recovery spending
In the past few decades, there has been a tremendous shift in who makes shopping decisions in the household, switching from men to women. Well, not only do women make decisions on what to buy, but a new report by American Express says young women have been leading the...
