Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
10 Digital Marketing Trends for Building Products in 2023
Despite entering the new year amid a backdrop of 40-year-high inflation, the current sales and marketing landscape provides a “once-in-a-generation” opportunity for progressive building product brands to reengineer the business process. In fact, a unique combination...
2023: How Building Product Brands Can Make Evergreen Content Fresh Again
Happy New Year! 2022 was a productive year for the K&A team and we hope it was for you too. Before chasing down the promise that a new year brings, however, we always take a moment to look back at the previous year first. After all, there...
Campaign Critique: SaferMe Promotes Use of Spotcast QR Codes
Technology moves fast. Yet, adoption often can appear slow. Every once-in-a-while, a brand imagines a new application for a proven tech tool. And helps to propel our construction channel forward. An example of this phenomenon is QR codes -- the curious black-and-white...
Supply Chain Disruption & Strategies for Building Product Marketing
It’s not news that the supply chain is experiencing unprecedented challenges. Now that the holidays are upon us, the supply chain is under even more pressure to “deliver the goods.” And consumers are facing another holiday season rife with shortages and delays. These...
Five Ways to Measure Social Media Success for Building Product Brands
One of the highest returns on investment for client brands continues to be influencer marketing. As such, our team relies on a set of metrics… to measure each campaign’s effectiveness. While we consider a host of benchmarks -- for example, sentiment, share of...
Q3 Earnings: The Home Depot and Lowe’s
Lowe’s reported quarterly results this week, beating on both the top and the bottom lines -- and raised its annual revenue guidance both on revenue and profits – based on the strength in home improvement trends. Yes, homeowners continue to invest… as their equity...
Show Review – Noteworthy New Products at PSP / Deck Expo 2022
This past week, thousands of attendees from all 50 states and more than 60 countries congregated in Las Vegas at the International Pool | Spa | Patio Expo. Co-located with Deck Expo, the combined show brings together every segment of the industry --...
How Green Friday Is Gaining Traction on Black Friday
The day after Thanksgiving -- has been known as “Black” Friday since the 1950s. Yet, it wasn't until the 1980s that the term became widely accepted as marking the beginning of the holiday shopping season… when retailers transitioned from being in the red......
6 Tips: TikTok for Building Product Brands
In strategy and budget planning for 2023, without exception, our building product clients all want to talk about TikTok. So, let’s talk. In the five years of its existence, the app has gone from teenage fad to a juggernaut that’s one of the most discussed,...
Show Review – Best New Products at Greenbuild 2022
Last week, thousands of industry professionals congregated at the 2022 Greenbuild International Conference and Expo in San Francisco, the largest annual event for green building professionals worldwide. More than 200 exhibitors showcased their offerings on...
YouTube and B2B Marketing for Building Product Brands
In 2006, Google bought an 18-month-old video sharing platform that attracted 30,000 visitors a day. At the time, internet video was a hit or miss proposition. Yes, other sites also featured video. But none of them hosted user-created video exclusively. That $1.65...
How to Address Diversity in Your Building Product Brand
The US construction industry has a diversity problem. Currently, just 6% of construction workers are Black. And Asians make up a mere 2%. Women account for 10.9%... even though they are approximately half of all the employed people in the country....
