Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Creativity as Part of an Integrated Marketing Campaign
Creativity is purely subjective. However, being creative isn’t just about making pretty pictures. In this marketing-driven world, it’s crucial to have a fervent creative team on your side; not just to design eye-catching ads, brochures and press...
MONEY STILL TALKS: Green Building Efficiency is the New Standard: Part One
It's no secret there is growing consumer desire for the building of green homes. And this isn't just limited to concerns for on-site construction waste or the preservation of our planet's natural resources. Today's homeowners want to keep their wallets at a healthy...
TODAY’S GREEN BUILDERS SENDING LESS TO THE LANDFILLS: Green Homebuyers Encourage On-Site Waste Resuse and Reduction
The question: “Is it true that consumers aren’t concerned with building ‘green?’†is continually faced by today’s home builders. And the answer is no. Contrary to popular belief, recent studies have revealed that many homebuyers do indeed desire green...
What’s Old is New Again in the Suburbs: Today’s Developments Showcase the “New Urbanism” and “New Pedestrianism” Craze
“New Urbanism” reached popularity in the 80s and has continued to gain momentum. Aspirational homeowners, city planners, architects and developers persist to seek sustainable living that provides solutions for social, health, energy, economic, aesthetic, and environmental issues including global warming and rising oil prices.
Today’s Kitchens: Watching Their Weight?
With 7.6 million kitchen remodels in 2007, up 200,000 from 2006, today's homeowners continue to deem kitchen remodels a valuable investment. But do extensive makeovers remain a priority? With the current housing slump, are today's kitchens really going on a diet? Not...
Decline of Average Home Sizes Continues to Spur Debate: A First-Hand Account from a Home's "Chief Purchasing Officer(SM)"
Welcome to the Kleber & Associates blog! Decline of Average Home Sizes Continues to Spur Debate: A First-Hand Account from a Home's "Chief Purchasing Officer(SM)". Here’s the latest... By Jill Levenson Our latest K&A e-blast regarding diminishing average home...
Keep Your Eyes on the Prize: There’s Hope for the Home Industry-Part Two
As a follow-on to my last blog, it’s important to highlight some additional reasons to further support the theory that those companies that ride out the wave of the housing slide will be the ones on top during the upturn. By creating and engaging in powerful and...
Wal-Mart Takes an All-Women Approach: Seven Reasons Why Its Latest Marketing Campaign Will Increase Its Market Share
In my last blog post, Women Still Have the Edge, I discussed the predominant power of today's women consumers and the differences between them and their male counterparts. Now I'd like to delve into a case study of a real-life marketing campaign geared toward women....
Women Still Have the Edge: How They Differ from Their Male Counterparts
If you still don’t think that women are a vast force among your current and prospective customer base, then it’s time you opened your eyes…and I mean quickly. According to Marti Barletta’s latest book, PrimeTime Women, “women are the mightiest money machine...
The Dangers of Corporate Blogging: What Companies Fear and How to Avoid It
The increasing popularity of social media has many companies shivering. The apprehension stems from a lack of knowledge of how this new technology-based movement works and the steps to participate and control it. When you think of a blog, it's really just an extension...
Bottled Water Woes May be Home Water Systems Boom
Are you a bottled water fanatic? Or do you take a more environmental position on the bottled water uproar? Aquafina admitted that its water comes from - you guessed it, the tap - and the water from other bottled water brands may derive from similar sources. While many...
Drop the Ego: When to Take a Step Back and Delegate
Let’s face it, we all love to have our egos stroked and boast our own success, but there is a time when you need to realize that entrustment is key to being a good leader. And this specifically relates to those of you in higher-level management, president and CEO...
