Carlisle Wide Plank Flooring
Stanley Black & Decker is Tackling a Big Problem with a New Initiative
There’s an old saying that goes, “Put your money where your mouth is.” It essentially means that rather than just talking about a problem, you should do something about it. Using your time, efforts, and -- of course -- money. Stanley Black & Decker is addressing...
Thought Leadership Strategies For Building Product Brands
All decision makers want to conduct business with brands they trust. It’s no different for a consumer deciding between competing brands in a grocery store aisle… or a purchasing manager evaluating proposals for building products. Certainly, brands don’t...
Should your Building Product Brand use Clubhouse?
From time to time, a social media platform launches that gets the right amount of attention from the right audiences. Such platforms begin to take hold and -- seemingly out of nowhere -- buzz builds. And marketers start adopting the new platform. In the last...
What Building Product Brands Can Learn From a Subway Sandwich
Early this year, fast-food chain Subway was hit with a lawsuit alleging that their tuna sandwiches contained no tuna – and, well, no fish at all. While the company was ultimately exonerated, their response provides a lesson in how not to handle...
TrendSpotting: GlassBuild Tradeshow Report 2021
At GlassBuild 2021, Enthusiasm and Optimism Shined While attendance at GlassBuild America this past week was lighter than usual – not unexpected due to current circumstances – it was clear that the nearly 5,000 industry professionals who made the journey to Atlanta...
Why Building Product Brands Need to Adopt ESG
The pandemic, accompanying economic fallout and ensuing increase in sustainable practices aren’t just about tackling environmental risks. True sustainability is about infusing resilience into infrastructure… and this is where ESG (Environmental, Social and Governance)...
Labor Day Housing Trends Report
Housing prices are the highest they’ve ever been… surging 18.6% annually in June, according to S&P CoreLogic Case-Shiller. It’s the largest increase on record -- since the index began tracking home prices -- surpassing May’s year-over-year increase of 16.8%....
12 LinkedIn Tips for Building Product Brands
Perhaps you are keenly aware that LinkedIn continues to gain traction as a critically important business platform. And, why Microsoft fought so successfully to keep it out of reach from Salesforce CRM. Let’s start there and consider what’s next. As of July 2021, the...
Lessons from Lowe’s | How to Win against The Home Depot
Home improvement retailer Lowe’s is celebrating its 100th birthday this year. You don’t get to be that old -- especially in the highly competitive retail market -- without building trust among your customer base. This past week, Lowe’s...
Building Product Brands Need to Market to Millennials
A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million, Millennials are the...