Carlisle Wide Plank Flooring
AI in Marketing: Ethical Best Practices for Building Product Brands
The arrival of generative AI in marketing communications marks a significant evolution... offering powerful tools for content creation. And for customer engagement. For marketing professionals, the crucial focus is on establishing and adhering to ethical best...
Mid-Year Economic Report for Building Product Brands
Traditionally, a mid-year economic report provides a clear direction. In today's economy shadowed by uncertainty, the temptation is to wait for more clarity. Less volatility. Maybe even fewer headlines. But history and data continue to show – that the brands that grow...
Vadara Expands into Australia, Bringing Nature-Inspired Surfaces and Disruptive Design to a Global Stage
AUSTIN, Texas (July 1, 2025) — Vadara, a leading manufacturer of artisan handcrafted mineral surfaces, is proud to announce its official expansion into the Australian market. Backed by one of the world’s largest manufacturers, LE Surfaces, Vadara is set to bring its...
Google’s AI-Powered Search: What Building Product Brands Need To Know
For decades, Google has been the undisputed heavyweight champion of search, holding some 90% market share. While other platforms have vied for attention, Google has consistently innovated to maintain its dominance. Now, a new era is dawning… and it’s driven by...
Amba Products Unveils Major Innovations Across Towel Warmer Lines
ATLANTA, Georgia (June 24, 2025) – Amba Products, a leading provider of luxury heated towel racks, has launched several new product innovations designed to enhance performance, style, and installation flexibility across its most popular product lines. Next-Generation...
Avoid These 4 Risks in Building Product Launch Plans
Launching a new builder product is a significant undertaking, fraught with potential pitfalls. And immense opportunities. A well-executed product launch isn't just about introducing something new… it's about establishing expanded market presence and reinforcing...
3 Tips for Boosting Brand Visibility with Industry Awards
Construction media leader, Architectural Record will be inaugurating The Architectural Record Awards this fall. The new industry awards will supplement an autumn print edition by recognizing the year’s best built and unbuilt projects – and leading design voices – at...
Vadara Wins Platinum ADEX Award for Scandi Blue Design
AUSTIN, Texas (June 7, 2025) — Vadara, a leading manufacturer of artisan handcrafted quartz surfaces, is proud to announce that its coveted quartz Scandi Blue design has been honored with the prestigious Platinum ADEX Award for Design Excellence. Presented annually by...
Seizing Hidden Marketing Opportunities for Building Product Brands
In the serene depths of a lake, underneath where surface waves dance in the sunlight, lies a hidden boundary. Somewhere in the murky depths a drastic shift in temperature occurs, marking the “thermocline”… a point where the energy of surface motion no longer...
Vadara Announces a Partnership with CRS Marble & Granite
AUSTIN, Texas (April 28, 2025) — Vadara, a leading manufacturer of artisan handcrafted quartz surfaces, has initiated a distribution partnership with CRS Marble & Granite, a trusted leader in premium surface materials. CRS is known for its deep-rooted commitment...