Carlisle Wide Plank Flooring
New Social Media Algorithms for Building Product Marketers
There was a time not too long ago when LinkedIn users saw timeline posts in an order heavily influenced by the popularity of content. That is to say, many audiences viewed the same Gary Vaynerchuk posts because they were “trending”. This popularity reinforced itself...
The Copper Barometer
High demand for copper in industry has long been associated with a strong economy. Is a vibrant copper design statement also an indicator of robust performance? Copper, a favorite of plumbers and penny hoarders for centuries, has a reputation as a key economic...
Paris Olympics and Contractor Loyalty for Building Products
With the Summer Olympics in full swing, we have our eyes on Paris and we’ve been thinking about what loyalty means. Sure, everyone’s particularly loyal to his or her home country... and that’s especially true during the Olympics. But as an organization dedicated to...
Sauder Woodworking Co. Announces the Release of its 2023 Sustainability Report
ARCHBOLD, Ohio (August 1, 2024) – Sauder Woodworking Co. is proud to announce the release of its 2023 Sustainability Report. This annual report highlights the company's continued dedication to environmental stewardship, reflecting its core value of "Acting today for a...
Vadara Launches Four New Distribution Partnerships in the East Coast Market
AUSTIN, Texas (August 1, 2024) - Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, announces four new distributors representing East Coast markets stretching from South Carolina to New York. Vadara has partnered with the following...
A.I. Lessons for Building Product Brands by Toys R Us
It’s no secret that generative artificial intelligence tools are the Next Big Thing. While some may perceive AI as a potential threat to job security – its integration into marketing strategies – presents a host of opportunities for those poised to adapt and innovate....
Why Social Media Isn’t Enough For Growing Building Product Brands
For some marketers, the allure of social media is akin to the siren song in Homer's Odyssey. It delivers effortless connection. Amplifies brand awareness with a single post. And promises to ignite audience engagement. Powerful, yes... but never quite enough. Builder...
Amba Products’ New Collection, Modello i, Brings a New Freedom to Bath Design
ATLANTA, Georgia (June 25, 2024) – Amba Products, introduces an all-new collection to its product lineup with the launch of the Modello i, a super sleek, sophisticated single-bar towel warmer created for versatile applications. The Modello i is a unique addition to...
Campaign Critique: Pfister’s Stories Elevate The Trades
Pfister's "American Plumber Stories" docuseries highlights the fascinating personal stories of plumbing professionals across the United States. While offering an engaging behind-the-scenes look at the trade, the campaign also serves a deeper purpose... addressing the...
Mid-Year Economic Report: Rough Waters or Smooth Sailing?
Now that 2024 is approaching its midpoint, the economic landscape presents a mix of cautious optimism and lingering uncertainty. The latest Beige Book report from the Federal Reserve reveals that the US economy showed modest growth in late spring. Yet, persistent...