Carlisle Wide Plank Flooring
Vadara Launches Four New Distribution Partnerships in the East Coast Market
AUSTIN, Texas (August 1, 2024) — Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, announces four new distributors representing East Coast markets stretching from South Carolina to New York. Vadara has partnered with the...
A.I. Lessons for Building Product Brands by Toys R Us
It’s no secret that generative artificial intelligence tools are the Next Big Thing. While some may perceive AI as a potential threat to job security – its integration into marketing strategies – presents a host of opportunities for those poised to adapt and innovate....
Why Social Media Isn’t Enough For Growing Building Product Brands
For some marketers, the allure of social media is akin to the siren song in Homer's Odyssey. It delivers effortless connection. Amplifies brand awareness with a single post. And promises to ignite audience engagement. Powerful, yes... but never quite enough. Builder...
Amba Products’ New Collection, Modello i, Brings a New Freedom to Bath Design
ATLANTA, Georgia (June 25, 2024) – Amba Products, introduces an all-new collection to its product lineup with the launch of the Modello i, a super sleek, sophisticated single-bar towel warmer created for versatile applications. The Modello i is a unique addition to...
Campaign Critique: Pfister’s Stories Elevate The Trades
Pfister's "American Plumber Stories" docuseries highlights the fascinating personal stories of plumbing professionals across the United States. While offering an engaging behind-the-scenes look at the trade, the campaign also serves a deeper purpose... addressing the...
Mid-Year Economic Report: Rough Waters or Smooth Sailing?
Now that 2024 is approaching its midpoint, the economic landscape presents a mix of cautious optimism and lingering uncertainty. The latest Beige Book report from the Federal Reserve reveals that the US economy showed modest growth in late spring. Yet, persistent...
Sauder Closets Announces Exciting Partnerships with Kesseböhmer and Elektra | Transforming Builder-Grade Closets into Luxury Storage Solutions
ARCHBOLD, Ohio (May 30, 2024) – Sauder Closets, a leading provider of builder-grade closet systems, is thrilled to announce new strategic partnerships with Kesseböhmer, a renowned innovator in clever storage solutions, and Elektra, a prestigious German lighting...
Sauder Closets Joins Elite Brand Lineup Offered by Kitchen and Bath Global Partners
ARCHBOLD, Ohio (May 30, 2024) – Sauder Closets, a leading provider of affordable closet systems, is thrilled to announce its addition to the prestigious roster of brands offered by Kitchen and Bath Global Partners (KBGP), based in Fairfax, VA. This strategic inclusion...
Strategic Partnership Insights from Lowe’s, Lionel Messi, The Home Depot and Shaquille O’Neal
The Home Depot released its latest earnings a week ago, and the report revealed significant insights into the company's financial performance and strategic direction. As one of the two leading home improvement retailers in the United States, the brand is a critical...
Case Study: 5 Tips for Building Product Brands in a TikTok Ban
Lawmakers across the West long have been concerned about TikTok's ties to China. They fear that a competitive government posture could access user data. Or use the platform for propaganda. In March, the US House of Representatives passed...