Carlisle Wide Plank Flooring
Educating Consumers Through Showroom Experiences
Not long ago, we wrote about iconic fashion brand Gucci and their Gucci Garden Galleria. Since then, it seems like the whole building products industry has gone showroom mad! To recap, we came down largely in favor of Gucci’s approach. They’re a brand with the...
Want to reach your trade audiences? Try telling them a story
Storytelling is all the rage these days, and for good reason. Marketers are realizing the power of telling a story to humanize their brands, connect with consumers, and stand out from the competition. That’s fine for consumers, but when you need to communicate to a...
Sears Makes Us Look Foolish
Wouldn’t you know it, the week after we post an article applauding Sears for being good stewards of the Kenmore brand, it’s revealed that they’re trying to sell it off. Oops. Things move fast these days. Sometimes even too fast for an emailed article to keep up. In...
Sears makes the right move by doubling down on Kenmore
The downfall of Sears has been well-documented, on our blog and in countless other places. Despite the company’s competitive and management issues, it does have a couple brand assets that have stayed strong in the face of the retailer’s decline. One of those was the...
JennAir Elevates the Luxury Narrative from Looks to Personalization
JennAir is redefining what aspirational kitchen appliances and design looks like. More importantly, they’re redefining how, and for whom, appliances work... elevating the narrative from being about colors and materials to functional elegance and personalization. For...
CertainTeed® Removes the Uncertainty of Job Costing with New InstaBid Software
(MALVERN, PA) — CertainTeed is helping roofing contractors take the guesswork out of ordering materials, meeting installation specifications and generating sales proposals with the introduction of InstaBid, a new, proprietary web-based software system available on...
Avoiding Social Media Fails for Building Products
When it comes to social media and popular culture, building products brands don’t live in such a high-stakes world like consumer brands. But in a way, that makes it even more dangerous, because your guard is down. A building materials company may not command the...
Paint Wars Grow in Building Materials Marketing
Just call Sherwin-Williams the paint advertising police. A while back, we commented on Sherwin-Williams taking Rustoleum to court for their claim that one of their paints offered “twice the coverage.” Our point of view was that while Sherwin-Williams was right,...
Healthier Spaces for a Healthier Bottom Line
With residential and commercial construction starts on the rise and the economy in an upswing, things are looking up for the construction industry. At the same time, there is a growing awareness of the impacts of building materials and furnishings on health and the...
The Power to Give Building Products Customers More Time
“Alexa, order me a truckload of three-quarter-inch OSB.” At first, the Amazon Echo, Google Home, and similar voice-activated assistants seemed like a bit of a novelty, allowing consumers to get the latest news, listen to music, and maybe even play a game or two. But...