Carlisle Wide Plank Flooring
The New Intuition in Building Products Marketing
In this age of digital marketing, automation and algorithms, there’s an element of marketing that seems to be missing. For building product brands that re-embrace it, a new opportunity to stand-out awaits.
International Woodworking Fair 2018 Hidden Amenities, Ergonomic Design & Technology
The K&A team recently had the pleasure of participating at the 2018 International Woodworking Fair (IWF). We always look forward to the important trends introduced at this show, which is held in Atlanta every two years. While IWF showcases a broad range of products related to the furniture and cabinetry channels, we were particularly interested to see how the newest introductions for consumer lifestyles stacked up in terms of form + function.
Kleber & Associates Named Agency of Record by Boise Cascade®
ATLANTA (August 2018) - Kleber & Associates (K&A), a full-service marketing and public relations agency, has been selected as the public relations agency of record by the Wood Products Division of Boise Cascade Company (NYSE: BCC). Boise Cascade is one of the...
How Building Products Marketers Create Content that Really Works
Does content marketing truly develop the opportunities it promises? How can building products marketers create content that really works, that helps support the sales effort?
It can be done, but requires that you do one thing in particular.
Kleber & Associates Named Agency of Record by Boise Cascade®
ATLANTA (August 2018) - Kleber & Associates (K&A), a full-service marketing and public relations agency, has been selected as the public relations agency of record by the Wood Products Division of Boise Cascade Company (NYSE: BCC). Boise Cascade is one of the...
What’s at the center of your customers’ lives? Spoiler alert: it’s not you or your products
Here’s a newsflash: building products are not at the center of consumers’ lives. People don’t think about appliances, windows, and flooring all the time. Even when they’re actively shopping for these items, audiences don’t think their quality of life will be...
CertainTeed® RoofRunner™ underlayment customization lets companies brand each jobsite
Logo printing offers new, prominent lead generation tool (MALVERN, Pa.) — Contractors have a new tool that turns each roofing project into an advertisement for their business. CertainTeed’s popular RoofRunner™ underlayment can now be customized by allowing...
CertainTeed® to co-sponsor HCAC Gala & Brilliance Awards
CertainTeed, a leading North American brand of exterior and interior building products, will serve as a co-sponsor of the 2018 Hispanic Contractors Association of the Carolinas (HCAC) Gala & Brilliance Awards.
Measuring Customer Intent in Your Building Products
Too many marketers, when measuring the effectiveness of their emails, look only at open rates and click rates. While those metrics are important, it’s really only half the story.
Steve Stoler retires from Boise Cascade after 39 years
Steve Stoler will retire from his position as particleboard sales and marketing manager at Boise Cascade this August, marking the end of a 39-year career with the company.