With the recovery of the economy, homeowners are now choosing to invest in upgrading or renewing their homes, with a particular emphasis on kitchen, bath and outdoor living spaces. According to a recent Hanley Wood Survey, remodeling sales were up 10 percent, and...
With over 1.3 billion users, Facebook remains the global king of social media engagement. From the halls of Harvard, ramping to a cultural phenomenon in a mere decade, Facebook is viewed by some on the same level of importance as was once reserved for the telephone...
Welcome to the Kleber & Associates blog! Here are the latest tips on pitching to trade publications: What are your favorite trade pubs and media outlets to peruse each month – Architect, Remodeling, Custom Home, LBM Journal or Professional...
Have you heard about IKEA’s cool Klippbok? Swedish for “scrap book,” the new website and iPad app allows users to create mood boards by dragging and dropping items onto a blank page. The innovative and creative building product marketing tool allows...
Social media… the 300 pound gorilla in the room that generates questions such as “why aren’t we doing more with this?” and “shouldn’t we be on this platform?” Comments like “XYZ brand is on it – we’re...
Have you ever noticed in film and on television, how branded products make their way into the shot? Whether it’s everyone drinking a certain brand of soda or the latest mobile device used by James Bond… this is no mere coincidence. In fact, some of the...
