Why You Should Add Blogger Outreach to your Marketing

Be honest—who would you trust more to tell you the unbiased truth about a product or service: the product’s manufacturer, or some anonymous blogger writing a review online? If you answered the “anonymous blogger,” you aren’t alone....

How Girl Day Spotlights the Issue with Engineering

Yesterday, we celebrated Girl Day. The mission is to attract more females to the engineering and automation world. It is also important to note that Girl Day is not just a one-off event… it is meant to spark momentum and awareness about the importance of a...

Let the 4 P’s of Integrated Marketing Work for You

In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant.  That’s where integrated marketing communication (IMC) becomes important.  With IMC, all aspects of marketing communications such as...

2014 AIA Convention – Highlights from Kleber & Associates

2014 AIA Convention: Chicago, IL For the first stop on the agency’s summer road tour, Kleber & Associates was back in Chicago for the 2014 American Institute of Architects (AIA) National Convention and Expo. This year’s theme was “purpose”...