Popularized during the financial crisis of 2008, the term “staycation” was added to our lifestyle vocabulary when people began enjoying vacation time in their own places of residence, in order to save money. Today, that trend continues to grow for reasons...
It has long been thought that residential and commercial design were two separate entities not meant to overlap. Over the last decade, however, we have seen a shift in that mindset. Designers are incorporating more luxurious, and sometimes industrial, elements into...
We’re a couple weeks removed from the biggest trade event of the year – Design and Construction Week 2015. In year’s past, we took this time to digest what we saw, follow-up on press opportunities and take a collective sigh of relief....
While not a new marketing concept (in fact, we wrote about it in 2009), the practice of using aromas to illicit an emotional connection remains an intriguing premise. Most recently, airlines are discussing the use of scent in brand marketing to help differentiate...
Here in the barn, we’re always testing out the latest and greatest apps and websites that help put technology to work for our clients and associates. One subject that comes up this time of year is managing the seemingly endless flow of content we receive...
Many know the day after Thanksgiving to be an occasion of long lines, big shopping bags and incredibly large discounts. It’s “Black Friday”! “Black Friday” is a day many consumers wait for all year long to get a jump on their Christmas...
