Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products on Black Friday Many know the day after Thanksgiving to be a time of long lines, shopping bags and incredibly deep discounts. The pseudo-holiday that is dubbed...
Welcome to the Kleber & Associates blog! Here’s the latest on Mind-reading phones to help with home projects We all dread customer support calls, right? Whether you’re the one complaining or being complained to, these calls typically involve one or...
The last thing on the mind of a typical college freshman is traditional media. College students are focused on moving into their first dorm room, organizing their class schedules or trying to find out about the best parties. But college students represent a...
Consumer-focused marketing, like social media, is growing exponentially as traditional marketing, including marketing for building materials, takes a big leap into the digital world. Can you imagine life without Facebook or mobile apps that allow seemingly outrageous...
Welcome to the Kleber & Associates blog! Here’s the latest on What carrots can teach about brand management When it comes to snack time, would you choose carrots over potato chips? Let’s be honest – probably not. You might change your mind if the...
Marketing is harder than it looks. Whether it’s for home products, toothpaste or cat food, a simple idea could take months, even years to cultivate. Each year, companies spend millions of dollars trying to convince consumers to choose their products services...
