Each year, our PR team travels to New York City to meet with prominent editors of top industry and shelter publications to showcase our clients’ newest products and initiatives, as well as overall industry trends. This past week, Jordan, Laura and Shawn met with...
Welcome to the Kleber & Associates blog! Here’s the latest on Trending: Less is More Every company’s goal is to get its brand noticed by its target audience. But with so many brands out there, a new trend in brand awareness is surfacing: Less is More....
For many, the light at the end of the tunnel is upon us! For anyone who does not have AT&T as their cell phone provider and has clamored for an iPhone, the wait is over. Starting February 10, the iPhone 4 will be available through Verizon Wireless, as Apple ends...
Welcome to the Kleber & Associates blog! Can Your Logo Stand on its Own? Here’s the latest. Starbucks revealed its new logo last week, removing the words “Starbucks” and “coffee” from its iconic green and black mermaid...
“Chaos is inherent in all compounded things. Strive on with diligence.” [Buddha] During this decade, we’ve found ourselves exposed to incredible challenges, as both a society and an economy. Our markets, fortunes and wellbeing have been a lot like...
Welcome to the Kleber & Associates blog! 30 seconds to pitch your brand. Can you do it? Here’s the latest. Many companies can, quite easily, describe their brand and what it stands for. These descriptions, however, can become too long to be...
