Certainteed Press Releases
Show Review – Best New Products at NeoCon 2022
Last week, the K&A team attended NeoCon 2022 at the Merchandise Mart in Chicago. The show, which was marking its 53rd edition, is a celebration of all things contract design. This year’s theme, “Design Makes a Statement,” was centered around the merging...
Campaign Critique: “Concrete Combat” for Building Product Pros
Have Reality TV shows heralded the downfall of modern civilization? Or rather, do they provide a creative platform for marketers to leverage? The popularity of competition themed reality shows has spawned a growing wave of niche, special-interest series like “The...
Why Generational Marketing Matters for Building Product Brands
The last Howard Johnson’s restaurant in the country closed its doors for good this past week, marking the end of an era for the once-iconic American brand. From its humble beginnings in the 1920s, the restaurant would become the largest restaurant chain...
Social Media – What’s Peanut Butter Got to Do With It?
Marketing is never a one-size-fits-all or set-it-and-forget-it process. This advice is particularly relevant… when considering complex social media landscapes. Yes, social media platforms are constantly evolving. Reaching ever broader -- and more diverse -- audiences....
Tips for a Building Product Brand Website That Gets Noticed
Now, more than ever, simply having a web presence isn’t enough. When customers and prospects want to learn more about a building product or solution -- to check on available options or to answer a question -- audiences expect to be able to find the information they’re...
NAHB National Association of Home Builders “Shop Talks” hosted by Steve Kleber
Steve Kleber will be hosting The NAHB Global Opportunities Board in the latest in a series of Shop Talks, casual member-to-member conversations on topics of interest to members across the world. The next Shop Talk -- Building Techniques: Avoiding Leaks -- will be...
What The Home Depot/Lowe’s Earnings Mean for Building Products
When it comes to the economy, this past week was particularly eventful. On Thursday, the Dow Jones tumbled 1,160 points, experiencing its worst trading day since June 2020. On Tuesday, big box retail quarterly earnings reports were announced by The Home Depot,...
Neuroscience and Building Products Marketing – What’s the Brain Got to Do With It?
Have you ever wondered why fast food logos are almost always red, orange or yellow… and rarely blue? While, on the other hand, why health and medical-related ads typically use blue as the predominant color… but almost never red or yellow? It’s certainly not...
Campaign Critique: Pella Windows “Surfing for Attention”
Whether they realize it or not, building products marketers -- like all marketers -- are after one thing. It’s not brand awareness. Customer loyalty. Clicks or views or impressions or engagement. It’s not even sales. All those goals are important, but they can’t be...
CNN+ Lessons For Building Product Brands
CNN, one of the world’s leading news organizations, recently tried something new. And they failed in spectacular fashion. Their experience holds some lessons for building product brands. CNN+ was launched at the beginning of April to great fanfare. The cable news...