Certainteed Press Releases
Amplify Building Product Brand Awareness with Live Events
When developing a content marketing strategy, it’s all too easy to limit content to the usual suspects – for example, blog posts, case studies, white papers and social media posts. While these are all great ways to get your brand’s message out to current and...
Social Intelligence for Building Product Brands
Market researchers are obsessed with data. Day in and day out, they face that boundless frontier called the internet... endlessly mining its depths for useful information. They hold onto this vast database of research — counting their precious nuggets and...
3 Keys to Memorable Marketing Experiences
Maya Angelou has many poignant quotes, but the one that’s our favorite is, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Why? Because it goes against the tendency to simply tell audiences why...
Maintaining Healthy Circulation For Building Product Brand Content
3 Recommendations for Maintaining a Clean Customer Database Every building products company should start thinking like a media company. That’s a topic we’ve covered on more than one occasion... most recently when we discussed the idea of how brands can take a...
Driving Facebook Engagement to Help Build Your Brand
No one likes an attention seeker. If you stop and think about it, the kid at recess yelling, “pick me, pick me,” was most always chosen last for kickball. The guy who sent his high school crush way too many love notes likely never went to prom. The brown-noser at work...
ADT Redeems Itself
Earlier this year we were highly critical of ADT’s Super Bowl ads, which featured HGTV personalities Adam and Drew Scott (aka “The Property Brothers”). Perhaps we should have held our criticism in abeyance while they rolled out the rest of the campaign. Though we can...
It’s Clear – Innovation Shines at GlassBuild | Tradeshow Report
This past week, glass industry leaders from the U.S. and abroad gathered in Atlanta at GlassBuild America: The Glass, Window & Door Expo to discover the latest advances in architectural glass products, fabrication and installation solutions. From educational...
John Guest, StreamLabs showcase fluid systems, plumbing tech at WQA Convention and Expo
John Guest expands North American footprint as newest RWC brand LAS VEGAS, Nev. – September 17, 2019 – John Guest® – the newest member of the Reliance Worldwide Corporation (RWC) family of brands and a world-leading manufacturer of high-quality engineered push-fit...
John Guest to showcase water technology at Aquatech Mexico 2019
MEXICO CITY, Mexico – September 17, 2019 – John Guest® – a world-leading manufacturer of high-quality engineered push-fit fittings, valves and LLDPE (linear low-density polyethylene) tubing – will participate in Aquatech Mexico, the country’s largest annual water...
John Guest® showcases fluid system tech at NAMA Show 2019
John Guest to expand North American footprint under RWC umbrella LAS VEGAS, Nev. – September 17, 2019 – John Guest® – a world-leading manufacturer of high-quality engineered push-fit fittings, valves and LLDPE (linear low-density polyethylene) tubing – will showcase...