Certainteed Press Releases
How Building Product Brands Can Leverage Testimonials
Because the B2B buyer journey is typically complex – and often requires buy-in from multiple parties – it’s important to make it as easy as possible for prospects to justify specifying your brand over the competition. In a study by Gartner,“70% of...
How to Get Architects to Specify Your Building Products
Building Product Manufacturers work tirelessly to improve their products in the hopes of getting those products specified by those who determine the materials used in a particular construction project. The reality at most architectural firms is that design projects...
Carlisle Wide Plank Floors Debuts Tranquil Collection
STODDARD, N.H. – Setting the pace in luxury flooring, Carlisle Wide Plank Floors, the leader in wide plank hardwood flooring for residential and commercial spaces, has unveiled the Tranquil Collection. The new offering was created to meet the growing demand for smooth...
New Design Initiative from Carlisle Wide Plank Floors Merges Art & Luxury Flooring
STODDARD, N.H. – Carlisle Wide Plank Floors, the leader in wide plank hardwood flooring for residential and commercial spaces, has announced a new cross-departmental design collaboration – the Transformative Design Team – which was created to push the boundaries of...
New Research: COVID-19 e-Commerce Trends Stand to Benefit the Building Products Industry
Even before COVID-19 hit our shores, much of American commerce has been trending toward digital purchases. According to recent U.S. Department of Commerce quarterly e-commerce figures, consumers spent $602 billion online with U.S. merchants in 2019... up 15...
Elevate Your Building Products With Brand Ambassadors
Recent research confirms that audiences are increasingly focused on whether they can trust a brand when making purchasing decisions… ranking “trust” closely behind “price”, according to a survey from Edelman Similarly, a study by Nielsen found...
Home, Sweet(er) Home
The impact of COVID-19 has been felt everywhere, but nowhere more so than in the home. While many people thought of their home as their sanctuary prior to the pandemic, many are growing weary of esisting spaces after being confined in them month after month. And this...
Home Improvements on the Rise – How to Strike While the Iron is Hot
According to a recent survey of 1,000 homeowners using Houzz, more than half who were in the process of renovating their home have continued to pursue their renovations when the coronavirus pandemic was declared in mid-March. While 47 percent of homeowners...
Taking It Outside – The Growing Influence of Outdoor Living
Before COVID-19, homeowners were already spending more time outdoors. According to the American Institute of Architects’ Q2 2020 Home Design Trends Survey, interest in outdoor living areas continues to increase as does a desire for spaces that seamlessly transition...
Building Customer Affinity – All You Need is Love…
Every audience has favorite brands – the companies and products they return to on a regular basis, simply because the brand offers reliable, high quality products and exemplary customer service. In response, savvy brand marketers have learned that offering a...