Certainteed Press Releases
Home Depot/Lowe’s Q2 Results & Marketing Critique
Fears of a global recession have been brewing lately as the United States’ trade war with China continues to intensify. One area of the economy that shows strength, however, is home improvement. Despite a manufacturing slowdown and weak business investment in the general economy, both The Home Depot and Lowe’s Home Improvement – the undisputed leaders in big box home improvement retail – showed impressive Q2 earnings last week.
CertainTeed showcases labor study findings, low-slope roof systems at Western Roofing Expo
(LAS VEGAS) — CertainTeed, a leading North American manufacturer of building materials, will highlight a versatile selection of low-slope, bituminous roof systems and accessories during the 2019 Western Roofing Expo, taking place June 9-11 at the Paris Las Vegas Hotel...
CertainTeed’s Matterhorn® metal roofing now available throughout Canada
Expansion gives Canadian contractors high-performance luxury metal roofing option For Immediate Release: June 10, 2019 (MALVERN, Pa.) — Canadian builders and contractors can now offer their customers a superior impact-, fire- and wind-resistant metal roofing option...
CertainTeed to showcase sustainable and durable residential products at Western Roofing Expo
For Immediate Release: June 10, 2019 (LAS VEGAS) — CertainTeed, a leading North American manufacturer of building materials, will highlight a selection of tough, efficiency-minded residential roofing products during the 2019 Western Roofing Expo, taking place June...
3 Rules For Marketing Building Product Sub-Brands
Quick: what company developed early versions of the digital camera, positioning them to be innovators in the category? Give up? The answer is Kodak. That’s right, the company that has been rendered all but obsolete by the digital photography age -- actually created...
How to make Building Product Brand Content that’s Irresistible
Few things keep marketers up at night like the amount of content that’s required, seemingly on a daily basis. With so much content marketing and social media communities to populate and engage, how can Building Product Brands best get noticed by prospects?
How to find Influencers for Building Product Brands
Sometimes, as it has been said, “It’s not what you know… It’s who you know.” And those influencer-relationships may well be the golden tickets that home and building products can leverage best to help grow brand equity.
AMICO introduces new HYDRODRY® self-draining vented wall system
(BIRMINGHAM, Ala.) – AMICO, an industry leader in building products, industrial manufacturing and high-security perimeter solutions, announces the launch of HYDRODRY®, a self-draining vented wall system for use behind veneer stone, stucco and masonry siding. This...
Shedding Stereotyping: The Marketing and Advertising Industry can (and Should) do Better
Together, we’re at an inflection point in marketing and advertising. Old, tried-and-true methods and tools are being completely upended by new technologies and, especially, new ways of thinking. This dynamic can be seen in Unilever’s recent experiment that aimed to...
Building Trust with Bloggers
Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved.