Certainteed Press Releases

Driving Facebook Engagement to Help Build Your Brand

Driving Facebook Engagement to Help Build Your Brand

No one likes an attention seeker. If you stop and think about it, the kid at recess yelling, “pick me, pick me,” was most always chosen last for kickball. The guy who sent his high school crush way too many love notes likely never went to prom. The brown-noser at work...

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ADT Redeems Itself

ADT Redeems Itself

Earlier this year we were highly critical of ADT’s Super Bowl ads, which featured HGTV personalities Adam and Drew Scott (aka “The Property Brothers”). Perhaps we should have held our criticism in abeyance while they rolled out the rest of the campaign. Though we can...

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Home Depot/Lowe’s Q2 Results & Marketing Critique

Home Depot/Lowe’s Q2 Results & Marketing Critique

Fears of a global recession have been brewing lately as the United States’ trade war with China continues to intensify. One area of the economy that shows strength, however, is home improvement. Despite a manufacturing slowdown and weak business investment in the general economy, both The Home Depot and Lowe’s Home Improvement – the undisputed leaders in big box home improvement retail – showed impressive Q2 earnings last week.

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