Certainteed Press Releases
CertainTeed to showcase sustainable and durable residential products at Western Roofing Expo
For Immediate Release: June 10, 2019 (LAS VEGAS) — CertainTeed, a leading North American manufacturer of building materials, will highlight a selection of tough, efficiency-minded residential roofing products during the 2019 Western Roofing Expo, taking place June...
3 Rules For Marketing Building Product Sub-Brands
Quick: what company developed early versions of the digital camera, positioning them to be innovators in the category? Give up? The answer is Kodak. That’s right, the company that has been rendered all but obsolete by the digital photography age -- actually created...
How to make Building Product Brand Content that’s Irresistible
Few things keep marketers up at night like the amount of content that’s required, seemingly on a daily basis. With so much content marketing and social media communities to populate and engage, how can Building Product Brands best get noticed by prospects?
How to find Influencers for Building Product Brands
Sometimes, as it has been said, “It’s not what you know… It’s who you know.” And those influencer-relationships may well be the golden tickets that home and building products can leverage best to help grow brand equity.
AMICO introduces new HYDRODRY® self-draining vented wall system
(BIRMINGHAM, Ala.) – AMICO, an industry leader in building products, industrial manufacturing and high-security perimeter solutions, announces the launch of HYDRODRY®, a self-draining vented wall system for use behind veneer stone, stucco and masonry siding. This...
Shedding Stereotyping: The Marketing and Advertising Industry can (and Should) do Better
Together, we’re at an inflection point in marketing and advertising. Old, tried-and-true methods and tools are being completely upended by new technologies and, especially, new ways of thinking. This dynamic can be seen in Unilever’s recent experiment that aimed to...
Building Trust with Bloggers
Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved.
PCBC 2019 – Building Product Brands Go Full Steam Ahead
Image courtesy of PCBC The world’s leading building product manufacturers congregated in San Francisco in late May to showcase their latest products along with the trends that are driving the homebuilding industry into 2020 and beyond. The Kleber & Associates team...
Your Brand is not Your Logo. (Re)branding efforts should focus on substance, not style
Our old friends Sears are in the news again. Having, against all odds, staved off bankruptcy, the venerable challenger home improvement retailer is trying to build a new brand image and distance itself from its troubled past. And what do you do when you want to...
Realtor.com Misses An Opportunity, And We Miss Elizabeth Banks
What was wrong with Elizabeth Banks? It’s a question we find ourselves asking Realtor.com (not that they’d answer) after seeing their new “Unreal” series of ads. If you don’t remember, Realtor.com retained the services of actress Elizabeth Banks to appear in their...