Certainteed Press Releases
Home, Sweet, Movie Set
Welcome to the Kleber & Associates blog! Here’s the latest on (Home, Sweet, Movie Set Have you ever wondered what it would be like to live in your favorite movie? Maybe you want to travel through space in the Starship Enterprise or sail the seas on the Black...
My Home of the Future
A few weeks ago, I featured several homes that provided a glimpse into the future of homebuilding. As a follow up, I figured I’d share what I think the home of the future will look like, featuring smart home building products and materials. Here are some key features...
Checking the Reality Check on Google Plus
Welcome to the Kleber & Associates blog! Here’s the latest on Checking the Reality Check on Google Plus After writing about the adaptability that must be integrated into social media strategies and the initial excitement surrounding Google+, our intern, Tracey...
Charity and Green Combined for the Greater Good
Welcome to the Kleber & Associates blog! Here’s the latest on Charity and Green Combined for the Greater Good. Habitat for Humanity has routinely been on the front lines helping those in need. But they also provide housing that helps the environment. Using...
Going Green: The Tradeoff Game
Welcome to the Kleber & Associates blog! Here’s the latest on Going Green: The Tradeoff Game. There are many reasons and approaches to go green. Going green can save energy and water, reduce harmful emissions and preserve plants and wildlife. But often each green...
The Social Media Test: How Social Search Should Affect Your Posts
Alan Hamlyn recently wrote a very compelling post about the end of SEO as we know it. For years search engine optimization has been touted as the number one way to drive potential customers to your site. Until now, SEO has been all about selecting the “right”...
Update: My 2 Scents on Home Branding (Plus One)
Welcome to the Kleber & Associates blog! Here’s the latest on My 2 Scents on Home Branding (Plus One) Last year I shared with you my thoughts on using scents to brand the home. Most people choose scents for their home like fresh air, clean linen, coffee, or apple...
The Next Step in the QR Conversation
Welcome to the Kleber & Associates blog! Here’s the latest on 'The Next Step in the QR Conversation': Your customer is staring at a poster advertising your company. They just scanned your QR code and have left the world of print media and are peering into the...
The Truth Room: Millennials as the New Target Consumer
Welcome to the Kleber & Associates blog! Here’s the latest on The Truth Room: Millennials as the New Target Consumer Here are the cold hard facts. Despite the poor housing market and debates on renting vs. owning, young couples are ready to start living out the...
The Number 1 Rule for Social Media Strategies
Welcome to the Kleber & Associates blog! Here’s the latest on The Number 1 Rule for Social Media Strategies This blog was written by Tracey Fienen, one of Kleber & Associates’ summer interns who, being one herself, has unique insight into young consumers and...