Certainteed Press Releases
Vadara’s Newest Color Collection Captures Essence of Nature
AUSTIN, Texas (April 28, 2023) - Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, is expanding its portfolio with eight new designs inspired by the Earth’s natural beauty. Four of the new designs — Aurum, Lava Plain, Sky Dance...
Amba Products Expands the Radiant Collection With New Finish Options
ATLANTA, Georgia (April 25, 2023) – Amba Products, the nation’s largest supplier of heated towel racks, has introduced new finish options to the Radiant Collection, their best-selling product line-up. The new products expand the standard color offerings of the...
Amba Products Expands The radiant collection with New finish options
ATLANTA, Georgia (April 25, 2023) – Amba Products, the nation’s largest supplier of heated towel racks, has introduced new finish options to the Radiant Collection, their best-selling product line-up. The new products expand the standard color offerings of the...
What Building Product Brands Can Learn From Starbucks
Sales and Marketing Alignment isn’t some catchphrase we picked up on LinkedIn or heard about in a TED Talk. K&A takes Sales and Marketing Alignment seriously. And we’re convinced that Building Product Brand leaders must celebrate this mission as a...
How Paint Trends Inform Economics | Survey-Analysis
The March jobs report on Friday showed a resilient economy and moderate inflation. While some economists and politicians have spent months forecasting a dire recession, our clients’ confident marketing budgets -- and K&A vital channel checks -- run counter to...
![[K&A] Paid Media and Earned Coverage Changes for Building Products](https://kleberandassociates.com/wp-content/uploads/2023/03/PESO2023_02-400x250.png)
[K&A] Paid Media and Earned Coverage Changes for Building Products
We’re strong believers in the PESO model of marketing and PR. But what does that mean exactly? PESO stands for Paid, Earned, Shared and Owned media. The acronym, developed by PR and social media expert Gini Dietrich, describes the framework for all of the...
Online B2B Marketplaces… Threat or Opportunity?
It’s no surprise to realize that nearly two-thirds of all business-to-consumer e-commerce sales occur on direct-to-consumer marketplaces. And with extensive study of consumer preferences for more choice and better pricing, e-commerce brand leaders...
What A Shampoo Brand Can Teach Us About Building Product Claims
For the past few months, the luxury hair care brand Olaplex has been fighting allegations of harm caused by their product. The accusations have graduated to legal complaints -- and on February ninth, 30 women filed a lawsuit -- claiming the company’s...
Sauder Cabinetry Unveils Evolve, the Next Step in Frameless Cabinetry
LAS VEGAS, Nevada (February 27, 2023) - Ohio-based Sauder Cabinetry, a division of Sauder Woodworking, a trusted name in stock cabinetry, is thrilled to introduce Evolve, an unparalleled product line that embodies sophistication, durability and cutting-edge design....
What ChatGPT Means For Building Product Brands
By now, just about everybody’s heard about ChatGPT. If you haven’t, ChatGPT (Chat Generative Pre-trained Transformer) is an artificial intelligence developed by OpenAI and launched in November 2022. It’s not the first technology of its kind… but it is...