In the Company of McCartney, Trump, Clinton and Curtis: The Changing Face of the Over 50 Crowd
The 50+ crowd used to be embodied by grey-haired old folks sitting in sunny retirement villages knitting and reminiscing about the golden days of their yesteryears. It is no surprise, once again, Baby Boomers (those 78 million Americans born between the years 1946 and...
HEALTHY HOUSING MARKET OPPORTUNITIES:Elevate Market Share by Looking to Disregarded Demographics
Despite the NAR and Commerce Department reporting an overall decrease in existing home sales and a drop of single-family home construction in June, there is hope on the horizon. A number of the nation's regions are displaying modest growth in previously owned home...
HOT NEWS FROM PCBC 2008: K&A has everything you need to know about the California event
With an overall theme of dialogue, attendees at the 2008 Pacific Coast Builder's Conference were recently welcomed back to the Moscone Center in San Francisco for three days of viewing and presenting the coolest new products, networking, educational conferences and...
TO TELL THE TRUTH…What consumers really think about your brand
Since the inception of corporate marketing, marketing professionals have posed the same two questions: what really drives consumer-purchasing habits? And, how can I use this information to increase my bottom line? Uncovering consumer inspiration One of my recent blogs...
SBS AND PCBC® 2008 PREVIEW: Get an Advance Look from K&A
June 2008 marks two of the building industry's highly anticipated events the Southern Building Show & Conference (SBS) and PCBC. First up is SBS held this year in Kleber & Associates' (K&A) own Atlanta backyard. Then it's off to San Francisco to...
Take Advantage of a Potential Bottom Forming in the Housing Slump
Existing home sales posted a February increase of 2.9 percent, the first increase since July, as reported by the National Association of Realtors (NAR). The surprising boost challenged analyst forecasts of yet another decrease and helped reduce the swollen inventory...
MAY IS NATIONAL REMODELING MONTH: A Glimpse at Forward Remodeling Trends
Dual-Home Offices Despite the current state of the housing market and uncertain condition of the U.S. economy, the remodeling industry continues to experience growth. In honor of National Remodeling Month, it's only fitting to look around the corner to the future...
LUXURY BRANDING IN A “LOW” TIME
Despite some popular beliefs amid the barrage of negative media reports, the luxury housing market remains strong. The majority of today’s high-end consumers aren’t in danger of losing their homes. In fact, luxury homes, and the products installed in them, continue to...
KLEBER & ASSOCIATES' RECENT MEDIA TOUR HITS THE WINDY CITY
 As part of Kleber & Associates’ (K&A) extensive media contact program on behalf of our clients, the K&A Public Relations team travels to the front door of prominent media publications at least four times a year to deliver a unique brand contact...
“PERCEIVED” VERSUS “REAL” VALUE: Which Makes Consumers Buy?
A product’s price tag defines its value, at least that’s what recent studies have found.According to a wine test conducted by researchers at the Stanford School of Business and California Institute of Technology, a wine’s taste is perceived to improves as its price...
GREYWATER: STILL A “GREY” ISSUE
Water conservation remains a popular global issue. For years, revolutionary manufacturers have worked vigorously to create water-saving products that achieve groundbreaking new heights for the plumbing arena. Some of these efforts are demonstrated by the creation of...
The Carey Brothers and Eternal® Hybrid Water Heater Team UP at IBS to Promote an Industry First
The 2008 IBS aisles were flooded with sizzling new building products, thought-provoking industry events, celebrated eco-friendly initiatives and celebrity appearances. K&A's most exhilarating achievement was the Carey Brothers presence at Eternal® by Grand Hall's...
