2020’s Top White Paper Downloads
The Kleber & Associates team wishes you and your loved ones a safe and happy holiday! Enjoy these free resources, including our most popular white paper downloads this year, to learn how to grow your business by adapting messaging and products to better fit the...
What Building Product Brands Can Learn from Nike, Under Armour and IKEA
Brands are re-tooling for 2021. Evolving market trends -- such as the rise of e-commerce, decline of brick-and-mortar, and increased competition/better-informed audiences, thanks to the Internet -- have only accelerated due to the events of this year. While building...
How Building Product Marketers Can Use Pinterest to Grow Brand Presence
While brands like yours have traditionally focused marketing efforts on Facebook and Instagram...Pinterest has rapidly evolved into a powerful platform that can be leveraged to differentiate Building Product Brands from competition. And Pinterest continues to...
How Building Product Brands Can Get in on Black Friday, Cyber Monday Action
A BFCM-type “event” can be an effective way to differentiate your brand. And help you get a leg up on the competition. If your company sells materials as widely available as flooring, decking, surfacing, or cladding, BFCM marketing provides a great opportunity to grab an audience’s attention.
What Tesla and Hummer tell us about Building Product Sales
Americans have a long history of home improvement dating back to the early 20th century… when the Sears, Roebuck and Co. catalog sold homes in the mail that could be purchased and assembled by anyone with a basic understanding of carpentry. Ever...
Recycling Isn’t Just Good for the Planet, It’s Good for Brands
Today is the 23rd anniversary of America Recycles Day. Part of the Keep America Beautiful® initiative, the annual observance is dedicated to promoting and celebrating recycling by educating Americans via thousands of nationwide events. Given that community gatherings...
How a Journalistic Approach Can Promote Brand Trust
In life and in business, it’s often better to tell your own story than to have someone tell it for you. Consider the “spin” that each party put on the reasons their candidate was in the best position to ultimately win the U.S. presidential race. And the deluge of...
Earn Brand Trust With Native Content
Audiences today are more knowledgeable and more demanding than ever before. They’re more quality conscious and much more value conscious. They are also more skeptical. More questioning. And, yes, less trusting. To trust your messaging, audiences must first trust your...
Lowe’s Takes a Stand for Genuine Diversity
The events of 2020 have made it clear that American businesses have a long way to go toward diversity and inclusion. The virus that has resulted in the death of 221,000+ Americans and left millions sick… has disproportionally impacted communities of color. According...
Replicating the Wow Factor in a Virtual World
For building product brands big and small, the tempo of each year often revolves around a core trade show calendar. After all, most manufacturers allocate a significant amount of their annual marketing budget to trade shows -- as these events are critically important,...
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