Keep Your Eyes on the Prize: There’s Hope for the Home Industry-Part Two
As a follow-on to my last blog, it’s important to highlight some additional reasons to further support the theory that those companies that ride out the wave of the housing slide will be the ones on top during the upturn. By creating and engaging in powerful and...
Wal-Mart Takes an All-Women Approach: Seven Reasons Why Its Latest Marketing Campaign Will Increase Its Market Share
In my last blog post, Women Still Have the Edge, I discussed the predominant power of today's women consumers and the differences between them and their male counterparts. Now I'd like to delve into a case study of a real-life marketing campaign geared toward women....
Women Still Have the Edge: How They Differ from Their Male Counterparts
If you still don’t think that women are a vast force among your current and prospective customer base, then it’s time you opened your eyes…and I mean quickly. According to Marti Barletta’s latest book, PrimeTime Women, “women are the mightiest money machine...
The Dangers of Corporate Blogging: What Companies Fear and How to Avoid It
The increasing popularity of social media has many companies shivering. The apprehension stems from a lack of knowledge of how this new technology-based movement works and the steps to participate and control it. When you think of a blog, it's really just an extension...
Bottled Water Woes May be Home Water Systems Boom
Are you a bottled water fanatic? Or do you take a more environmental position on the bottled water uproar? Aquafina admitted that its water comes from - you guessed it, the tap - and the water from other bottled water brands may derive from similar sources. While many...
Drop the Ego: When to Take a Step Back and Delegate
Let’s face it, we all love to have our egos stroked and boast our own success, but there is a time when you need to realize that entrustment is key to being a good leader. And this specifically relates to those of you in higher-level management, president and CEO...
Magnet Mishap, Toxic Lead Paint:
What is Matel's Future and How Does this Affect You and the Home Industry? We’ve all heard about the Mattel recall. Since the year 2000, more than 15 million products have been recalled by the largest U.S. toymaker – 9.5 million of those on Tuesday. In the aftermath,...
Get to the Point: How to Effectively Communicate in Marketing Materials
It's simple. If people are interested in what you're saying, they'll continue paying attention as long as you're sharing new and valuable information. And how do you accomplish this? Below are six ways to create content that packs a punch: Be simple and straight...
Be Truthful About Marketing Green Home Products: 5 Reasons Why Companies Shouldn’t “Greenwash”
Green and environmental marketing has exploded in the last year. A study conducted by TerraChoice of 12 large U.S. stores found more than 1,700 products boasting green credentials. Despite efforts by the Federal Trade Commission, green marketing claims are virtually...
Not All Publicity is Good PR
Despite its popularity, the saying "all PR is good PR" couldn't be farther from the truth. Take, for example, the recent indictment of Michael Vick. Now that's a PR nightmare. In a country where you’re innocent until proven guilty, the court of public opinion is often...
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