Feeney Press Releases
2026 Housing Outlook: What the Fed’s Pivot Means for Building Product Brands
The Federal Reserve issued its latest rate cut this week – its third and final move of the year – signaling much more than an incremental shift in monetary policy. It marks a turning point for our channel. After all, housing continues to remain structurally...
How Martha Stewart Creates Trust in Influencer Marketing for Building Product Brands
The prefab and modular housing category continues to promise sustainability and affordability for our homebuilding channel. It has even attracted cultural icon and influencer, Martha Stewart. Which creates an opportunity for us to leverage best practices in how home...
Campaign Critique: Maxwell House’s “Apartment” Positioning
When Building Product Brands see a creative campaign strike a chord with homeowners… the temptation to follow suit is strong. Maxwell House’s latest effort – temporarily renaming itself “Maxwell Apartment” – is a clever, well-timed idea that’s likely to pay off for...
Home Depot vs Lowe’s | Year-End Homebuilding Outlook
The week of November 17th, the stock market experienced sharp volatility including a rare intraday reversal swing of 1,100 points. There’s a palpable confidence gap – yet for building product brands – the “big box” quarterly reports appear more like a reset than a...
How to Create Loyalty for Building Product Brands
McKinsey reports that as we move into 2026, every purchase is being weighed more carefully. Value is being scrutinized purchase by purchase. In this climate, loyalty isn't just a nice-to-have. It's what keeps brands on the short list... when every decision is under...
Amba Products Cape Collection Selected as a Good Housekeeping 2026 Home Reno Award Winner
ATLANTA, Georgia (November 12, 2025) –Amba Products, a leading distributor of luxury heated towel racks in North America, announced today that the Cape Collection model was named a winner in Good Housekeeping’s 2026 Home Reno Awards. The full list of awards can be...
Attention to Detail | Lessons from Trex and Kohler
Shares of Trex sunk this week – plummeting on Wednesday – following the decking and railing brand reporting quarterly sales and earnings far below expectations. While slashing 2025 and 2026 projections… due to anticipated sluggish repair and remodeling segments....
Trimjoist Launches “100% Built in America” Campaign, Reinforcing Commitment to U.S. Manufacturing and Construction Integrity
BOISE, Idaho – (November, 2025) — Trimjoist, the leading manufacturer of high-quality, trimmable, open-web floor joists, announced the launch of its “100% Built in America” campaign, an initiative celebrating the company’s unwavering dedication to American...
Caution: Building Product Brands Should Consider an AI Lifeguard
When AI Misses the Mark Amid a government shutdown and the Asia Summit last week, it may have gone unnoticed that Elon Musk launched Grokipedia… a fully AI-generated “encyclopedia.” Yes, some observers recognized the platform lacked accuracy and better organization....
Trimjoist Corporation Names Kleber & Associates Agency of Record
ATLANTA, Georgia (October 16, 2025) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on the building products industry, has been selected as agency of record by Trimjoist, a leading manufacturer of...









