Feeney Press Releases
Search Engine Optimization Key to Marketing Home Products
Welcome to the Kleber & Associates blog! Search Engine Optimization Key to Marketing Home Products. Here’s the latest ... Increase Your Company’s Web Presence Through Social Media Marketing The Internet is an incredibly valuable tool in our ever-changing...
Marketing Home Products to "Lite Green" Consumers
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to "Lite Green" Consumers Small Steps to Take for a Sustainable Future The emerging environmental awareness throughout America is quickly becoming mainstream. Finding ways to...
Marketing Building Products to Today’s Cautious Consumer: The Dos and Don’ts
Most organizations are facing new realities in today’s economic environment. Consumer behavior has changed dramatically, and virtually the entire population has reconsidered its spending habits. We’ve seen a return to the basics where people are being judicious about...
Look to High-Performing Brands for Example When Marketing Home & Building Products
What are They Doing That You Aren’t? To market home and building products in the current economic climate, companies have to dig deep and find new ways to reach their customers. As companies and consumers spend less, convincing your customers to buy your product or...
Marketing Home Products to Affluent Consumers
Those with Higher Incomes More Confident About Future Economy An April 2009 online Barometer survey conducted by Ipsos Mendelsohn as reported by MediaPost, found that among adults with an income of $100,000 or greater, the highest income segment -- those with a...
Marketing Home Products to “Ruppies” & Reaching Out to an Overlooked Population
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to "Ruppies": Reaching Out to an Overlooked Population By and large, retirement no longer means moving to a beach resort or assisted living community. The emergence of “Ruppies”...
Navigating the Online World – How to Improve Marketing Home Products Online
The surge of consumers to the Web looking for information, shopping and social networking is creating a marketing opportunity for those who make their company and product information accessible to the buying public. We’ve listed a few simple tools that can help you...
World Famous Canadian Architect, Arthur Erickson, Dies at 84
An excerpt from the Los Angeles Times: Arthur Erickson, the prominent Canadian architect who designed the campus of Simon Fraser University, Robson Square in Vancouver and the Canadian Embassy in Washington, and whose work on the California Plaza towers in downtown...
Regulation and Innovation Affect Marketing Home Products
The landscape of America is changing. Major modifications in our nation’s building codes have altered the way homes and communities are being designed and constructed. Those who are marketing home products have no doubt seen this national paradigm shift supporting...
Marketing Building Products with ‘Perceived’ Vs. ‘Real’ Value: Which Makes Consumers Buy?
A product’s price tag defines its value – at least that’s what recent studies have found. According to a wine test conducted by researchers at the Stanford School of Business and California Institute of Technology, a wine’s taste is perceived to improves as its price...