Feeney Press Releases
Marketing Home Products with Social Media: 12 Reasons Your Brand Should Become Part of the Online Conversation
The exorbitant popularity of social media has given people all over the world a voice like never before. As demonstrated by the face off between Ashton Kutcher and CNN for the most Twitter followers, one individual can literally have more perceived influence than an...
Luxury Branding & Marketing Home Products: 5 Tips for Luxury Brand Marketers
Despite popular belief and the barrage of negative media reports, the luxury housing market remains strong. The wealthy are rather unaffected by the housing slump as they are less concerned with mortgage and interest rate issues. Negative media reports surrounding the...
From Classic to Tech-Savvy: How Will Marketing Home Products Follow Suit?
Brands are trading-up from their historic roots and traditional marketing methods to meet the appeal of today’s tech-savvy consumers. Take Rubik’s Cube for example. This iconic brand of the 1970s has evolved from the original manual version to an ingenious touch...
Right at Home: Why Marketing Your Own Products is Number One
Don’t Let Fear and Anxiety Paralyze Your Brand Are you anxious about the future of your business? Are you distressed about current layoffs or the prospect of potentially letting go valuable employees? Are you fearful about making vital budget decisions that will...
Today’s Fashionable Brands Provide Hints for Marketing Home Products
Mercedes-Benz’s New York Fashion Week sets the annual design trends in the hottest shows of the season. During a week in February, we are reminded of fashion’s iconic brands, the legendary movers and shakers and the up-and-coming designers who shape the multi-billion...
CAN THE MARKETING MAKE THE MAN? Obama’s Presidential Campaign: A Flawless Media Campaign of the Old and the New
Any marketer knows that the creation and implementation of an effective media campaign is a marathon of both the mind and matter . . . a demonstration of endurance, persistence and creative strategy that can give you a leg up on your competition. This is especially...
Fallen Comrades
We lost some big names in journalism in 2008 including William F. Buckley, Jr., Tim Russert and Tony Snow. Unfortunately, I did not have the privilege to call these men my friends or even coworkers. I have never personally met any of them. Even so, they are my fallen...
Marketing Home Products Through Social Networking: Top Five Ways to Win Now with Social Media
With the popularity of social networking, sites like Facebook and Twitter are shaping a new way to communicate to the buying public. Today’s ever-evolving online technology is a major contemporary force for connecting with your target audience. According to Forrester...
Kleber & Associates' Home Market Audience Roundup: A Glimpse at the Hottest Audiences from the Latest Studies
Marketing is all about having a clear understanding of the various consumer groups driving your industry. To keep up with today’s complex consumers, my agency regularly embarks on market research that uncovers the unique demographics and values of the attitudinal...
In the Company of McCartney, Trump, Clinton and Curtis: The Changing Face of the Over 50 Crowd
The 50+ crowd used to be embodied by grey-haired old folks sitting in sunny retirement villages knitting and reminiscing about the golden days of their yesteryears. It is no surprise, once again, Baby Boomers (those 78 million Americans born between the years 1946 and...