Building Better Brands: Two Flooring Leaders Share Their Secret Weapon
When it comes to building material sales, effective product marketing is the cornerstone of success. It's the voice that educates potential customers. Positions products and services in the market. And ultimately, helps to drive more sales. But for many...
How to Boost Engagement for Building Product Newsletters
In the age of information overload, marketers involved in building material sales face a constant battle for attention. All too often, one-size-fits-all newsletters end up buried in inboxes… unread and unappreciated. But consider what if that generic content – could...
Sauder Closets Set to Unveil More Than 20 New Innovations in Chicago
ARCHBOLD, Ohio (March 30, 2024) – Ohio-based Sauder Closets is thrilled to announce the debut of 20 new products for its line of closets at the Closet Conference and Expo in Chicago from April 17-19, 2024. Sauder Closets will showcase its latest innovations and...
What Wendy’s Hamburgers can teach us about Marketing Building Products
In the last week of February, the fast-food chain Wendy’s had a real PR problem on its hands. Their new CEO, Kirk Tanner, announced in an earnings call that one of the initiatives Wendy’s was planning to implement would be dynamic pricing. He promoted that new...
Influencer Marketing 2024 | 8 Tips for Building Product Brands
As we enter Q2, influencer marketing continues to grow – as a pivotal tool for business – especially the building products channel. Audiences are transitioning away from influencers solely rooted in blogging… and engaging more frequently with diverse...
Campaign Critique: What Building Products Can Learn From Furniture Brand Battles
In the world of home furnishings, few names evoke as much recognition as Ikea. Founded in 1943 in Sweden by Ingvar Kamprad, Ikea revolutionized the furniture industry with its flat-packed — self-assembled designs — and affordable price points. What started as a small...
Sauder Cabinetry and Sauder Closets Made a Splash in Las Vegas | Both Brands Debuted New Products at the International Builders Show
ARCHBOLD, Ohio (March 11, 2024) – Ohio-based Sauder Cabinetry and Sauder Closets, both divisions of Sauder Woodworking, are thrilled by the positive reception that greeted them at the International Builders Show. The International Builders Show ran from February 27...
Lessons Learned from KBIS/IBS 2024
Women Continue to Make Great Strides in the Industry This past Friday was International Women’s Day, and the theme was “Let’s inspire inclusion.” As our team participated at the Las Vegas Convention Center the week prior, we continued to consider the growing...
What Building Product Brands Can Learn From the Super Bowl
While ‘Clever’ Wins the Super Bowl…Building Products Marketers Should Be SmartWhen It Comes To Influencer Marketing Last year, Solo Stove – the brand of innovative smokeless firepits – unveiled a partnership with hip hop artist and noted cannabis enthusiast Snoop...
Building the Future: 3D Printed Homes and Strategies for Scale
Photo captured from the video, LATICRETE Brand Promises, posted to YouTube November 15, 2022 "LATICRETE’s intention is to bring our products – our technology – to everyone in the world. To help build better, greener, safer buildings." David A....
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