Nest Gets Men
We’ve said it before and we’ll say it again. Having a deep understanding of the consumer mindset is a surefire way to create winning advertising. And when you do that, you form a connection with the consumer, and they know you understand them. The latest example comes...
How to Market Building Products for Black Friday and Cyber Monday Domination
With a few simple tweaks to your current marketing strategy, your business can have a coming out party and claim these high-dollar holidays as your own. Black Friday and Cyber Monday are two of the biggest holiday shopping events of the year — a brilliant marketing...
How to Combine Google Analytics with Social Media Activities to Build your Brand and Sell More Products
Despite it’s apparent complexity, using Google Analytics to discover more about your building materials business’ social media reach is fairly easy — and, it can reveal a lot about the success of your strategy Google analytics is the flagship data collection and...
Plumbing Giants Vie for Consumer Attention
The plumbing category is a bit of a conundrum. On one hand, brands in this space are fairly reliant on contractors and designers to influence consumers because, let’s be honest, homeowners don’t buy toilets or faucets very often. On the other hand, the plumbing...
Presidential Candidates: Who’s Best for the Housing Industry?
The housing crisis is an issue that needs to be faced and tackled by the next administration. Both presidential candidates have contrasting stances on the issue along with different backgrounds. Trump, a real estate mogul, should be better for housing, but his history...
Getting Inside Your Customers’ Heads
Knowing what consumers are thinking is the Holy Grail of advertising.
Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they open up endless creative possibilities.
The trick, of course, is what to do with that knowledge. How to execute a creative approach that accurately captures that consumer mindset. In other words, create ads that make consumers think to themselves, “They get me.”
Casual Market Chicago – September 20-23, 2016
This year, the Kleber & Associates team swept the aisles in search of the latest and greatest in outdoor living. Two particular trends stood out to our team: cool-tone hues and bold stripes.
K&A Trend-Spotting Team Meets with Industry Editors
Growing and nurturing relationships with editors plays an important role within the public relations community. The K&A annual media tour is designed to do just that, but it’s not just a one-sided mission.
VIDEO: IWF 2016 Overview
Overview Video of the 2016 International Woodworkers Fair in Atlanta
Hardware was plentiful at 2016 IWF
There were plenty of products on display at the International Woodworking Fair held August 24 – 27 at the World Congress Center in Atlanta, and tradeshow attendees may have noticed there was no shortage when it came to hardware. Whether you’re a minimalist looking for...
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