We helped a leading brand let off some steam

Mr. Steam Repositioning a Brand Situation Established in 1917, Mr. Steam, a division of Sussman Automatic Corporation, was revolutionary in its use of steam, including producing boilers for the military. Eventually, Sussman wanted to bring the luxury and benefits of a...

We demonstrated how a brand can be more than the sum of its parts

Panolam Surface Systems Case Study Nevamar and Pionite – Creating a Unified Brand Situation Panolam Surface Systems, a leading laminate surface manufacturer, sought to develop an overarching brand strategy that would provide unique, cohesive branding across its...

We made waves for an industry leading product

Georgia-Pacific Gypsum DensDeck Roof Boards Situation Since Georgia-Pacific (GP) introduced its DensDeck® Prime Roof Board in 2000, the product has consistently gained market share to become the most trusted and durable roofing cover board in the industry. Its...

We got skin in the game for a breakthrough product

Georgia-Pacific Gypsum DensElement Barrier System Situation A leading innovator in exterior wall systems, Georgia-Pacific (GP) Gypsum developed the first and only sheathing barrier system that provides a built-in water-resistive and air barrier while still maintaining...

We got contractors hooked on weather-resistant wood decking

Ecolife Fish More Viance Case Study Ecolife Fish More Viance Case Study Situation Ecolife Stabilized Weather-Resistant Wood is an environmentally-advanced wood protection system featuring a fully integrated wood preservative with built-in stabilizer for maximum...