Influencer Marketing Strategies for Building Products

Influencer Marketing Strategies for Building Products

In the old days, it was referred to as ‘word-of-mouth’ marketing. That’s when a customer who was impressed with your product or service would tell others about your business. Before the arrival of the Internet, word-of-mouth was how businesses...
We got contractors hooked on weather-resistant wood decking

We got contractors hooked on weather-resistant wood decking

Ecolife Fish More Viance Case Study Ecolife Fish More Viance Case Study Situation Ecolife Stabilized Weather-Resistant Wood is an environmentally-advanced wood protection system featuring a fully integrated wood preservative with built-in stabilizer for maximum...
How Fed Rate Affects Building Products

How Fed Rate Affects Building Products

On the heels of the first interest rate hike since 2006, I share Federal Reserve Chief Janet Yellen’s perspective and remain “…confident about the fundamentals driving the U.S. economy, the health of U.S. households and domestic spending.” Not...

Using Twitter to Reach Specific Target Audiences

In a society of innovation and constant information, Twitter has become the go-to venue for fast, real-time updates and consumer-based input. In merely 140 characters, Twitter gives everyone a voice. Since its launch in 2006, the micro-blogging website has grown to...