Influencer Marketing Strategies for Building Products

Influencer Marketing Strategies for Building Products

In the old days, it was referred to as ‘word-of-mouth’ marketing. That’s when a customer who was impressed with your product or service would tell others about your business. Before the arrival of the Internet, word-of-mouth was how businesses...
We got contractors hooked on weather-resistant wood decking

We got contractors hooked on weather-resistant wood decking

Ecolife Fish More Viance Case Study Ecolife Fish More Viance Case Study Situation Ecolife Stabilized Weather-Resistant Wood is an environmentally-advanced wood protection system featuring a fully integrated wood preservative with built-in stabilizer for maximum...
How Fed Rate Affects Building Products

How Fed Rate Affects Building Products

On the heels of the first interest rate hike since 2006, I share Federal Reserve Chief Janet Yellen’s perspective and remain “…confident about the fundamentals driving the U.S. economy, the health of U.S. households and domestic spending.” Not...