Welcome to the Kleber & Associates blog! Minority group shows incredible purchasing power. Here’s the latest. Emerging still as the largest minority group in the U.S., Hispanics are responsible for more than half of the population increase during the past 10...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products on Black Friday Many know the day after Thanksgiving to be a time of long lines, shopping bags and incredibly deep discounts. The pseudo-holiday that is dubbed...
Consumer-focused marketing, like social media, is growing exponentially as traditional marketing, including marketing for building materials, takes a big leap into the digital world. Can you imagine life without Facebook or mobile apps that allow seemingly outrageous...
Hispanic Americans are the nation’s largest minority group in the U.S., making up 15.1 percent of the U.S. population. A group of nearly 46 million, Hispanic Americans represent rapidly increasing purchasing power — $1.1 trillion with projections of $12.4...
Welcome to the Kleber & Associates blog! The New Marketing Home Products Reality: It’s Nifty To Be Thrifty. Here’s the latest … As marketers, we’re faced with a new consumer reality. We’re seeing a more pragmatic...
