Welcome to the Kleber & Associates blog! Here’s the latest on Self-promotion Through Blogging Journaling has always been a popular hobby among those who need a way to escape our busy world. A tradition spanning hundreds of years, journaling used to be a...
What would it look like to integrate social media more with marketing home products? Diesel jeans, the makers of ludicrously expensive denim for the 18-25 year-old market, recently used Facebook as part of an interesting branding initiative –customers try on...
Imagine being able to interact with your customers at the exact moment they see your product on the shelf, view your ad or read an article about your product. Imagine engaging with your customers the moment they shop for your product – or better yet, the moment...
Here’s the latest on Marketing Home Products in a Segmented Marketplace Balancing Social and Traditional Communications Yes, social media is changing the way the world communicates, but that doesn’t mean that every customer is using it....
In my previous post, I wrote about some basic rules of thumb when using Twitter, especially as a marketing strategy. Today, I’d like to include some of the specifics Twitter offers, like using hashtags and how search is essential for new business...
