Best Practices for Reaching End Users for Building Products

Best Practices for Reaching End Users for Building Products

Much has been written about the differences between DIY and DIFM homeowners. DIY, or Do-It-Yourself homeowners, purchase their own tools, shop online or at big box building product stores, and handle their own remodeling and repair projects. If they don’t know...
Contractor Marketing: Roll Up Your Sleeves

Contractor Marketing: Roll Up Your Sleeves

Contractors – the backbone of building material manufacturers. For all the gloss and glamour of architects and showrooms, there’s the contractor… in the trenches doing the work and wrangling the installer. But within this segment, several...
30 seconds to pitch your building product. Can you do it?

30 seconds to pitch your building product. Can you do it?

Many companies can, quite easily, describe their brand and what it stands for.  These descriptions can become too long to be effective.  Is it possible to describe your brand in less than a minute? What about 30 seconds? In a post discussing the importance...
5 Tips for Pitching to Trade Publications

5 Tips for Pitching to Trade Publications

Trade publications are perhaps one of the most important PR tools for home and building professionals. Because they reach a very focused target audience, many of our media efforts involve working with trade publications relevant to our industry. But just because...