Many companies can, quite easily, describe their brand and what it stands for. These descriptions can become too long to be effective. Is it possible to describe your brand in less than a minute? What about 30 seconds? In a post discussing the importance...
Trade publications are perhaps one of the most important PR tools for home and building professionals. Because they reach a very focused target audience, many of our media efforts involve working with trade publications relevant to our industry. But just because...
You know the story. When two or more entrepreneurial businesspeople source a new concept and decide they want to launch it together, they start a company. When it comes to naming it, there can be some back and forth, but eventually a name is decided upon. Next a logo...
Welcome to the Kleber & Associates blog! Here are the latest tips on pitching to trade publications: What are your favorite trade pubs and media outlets to peruse each month – Architect, Remodeling, Custom Home, LBM Journal or Professional...
Welcome to the Kleber & Associates blog! Here’s the latest 5 Tips for Pitching to Trade Publications Trade publications are perhaps one of the most important PR tools for home and building professionals. They are the perfect vehicle to reach a very focused...
