Home Depot/Lowe’s Q2 Results & Marketing Critique

Home Depot/Lowe’s Q2 Results & Marketing Critique

As of August 21, Lowe’s (LOW) stock rose about 10 percent from the same time last year. Lowe’s sales grew 0.5 percent year-over-year to $20.99 billion in the second quarter of 2019… exceeding analysts’ expectations of $20.94 billion in sales....
Building Trust with Bloggers

Building Trust with Bloggers

Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved. Earlier in 2019, two separate documentaries detailed the train wreck that was the Fyre Festival. Aside from triggering...
3 Outcomes For Building Product Ride-Alongs

3 Outcomes For Building Product Ride-Alongs

It’s no secret that for many building product brands, there is a big gap between the sales and marketing departments. This gap prevents marketers from truly understanding the needs of their target audiences, and producing relevant marketing materials that help arm...