Update: My 2 Scents on Home Branding (Plus One)

Welcome to the Kleber & Associates blog! Here’s the latest on My 2 Scents on Home Branding (Plus One) Last year I shared with you my thoughts on using scents to brand the home. Most people choose scents for their home like fresh air, clean linen, coffee, or...

My 2 scents on home branding

Have you ever been to a place that felt comfortable the moment you stepped foot inside simply because it smelled so good? It seems like today, more than ever, there’s a scent for just about anything. Whether you’re trying to evoke a feeling of happiness at...

The Sweet Smell of Success

Welcome to the Kleber & Associates blog! Here’s the latest on The Sweet Smell of Success Marketing home products through olfactories What do you think of when you smell chocolate chip cookies baking in the oven? What about freshly cut roses? We all link...