CES 2022: Smart Home Trade Show Report

CES 2022: Smart Home Trade Show Report

This past week, the world’s leading tech manufacturers and aficionados converged in Las Vegas at the Consumer Electronics Show (CES)… the largest consumer innovations trade show experience of the year. Well, that’s typically the case, anyway....
“Smart” Appliances Use Technology For Its Own Sake

“Smart” Appliances Use Technology For Its Own Sake

As a group, we marketers have a bad habit that needs to be stopped. We take an idea, phrase or word that we think has meaning to consumers, then repeat it ad nauseum until it is utterly meaningless. Previous examples of terms we have mercilessly beaten into the ground...
Sears Makes Us Look Foolish

Sears Makes Us Look Foolish

Wouldn’t you know it, the week after we post an article applauding Sears for being good stewards of the Kenmore brand, it’s revealed that they’re trying to sell it off. Oops. Things move fast these days. Sometimes even too fast for an emailed article...