Greenbuild is fast approaching – it’s just a little more than a week away. If you’re headed to the Windy City, be sure to stop by and see what these companies are doing to not only produce quality home products, but do so in extremely...
Many say that the sense of smell is the most powerful sense at recalling memories and emotions. A few months ago, we wrote a blog discussing smell as a current marketing tool and used in new ways to market home products. Well, it looks like Scent Marketing is...
A report from the 2010 Hospitality Design Expo Both Dorothy Gale and the hospitality industry know there is no place like home. The furniture, lighting, carpeting, wall décor and other furnishings for hotels, restaurants, clubs and yachts exhibited at...
Big Builders Collect Big Checks In this age of populist rage at Wall Street bigwigs for awarding themselves extravagant (frankly, we would call it blasphemous) top-level bonuses, some big-name home building executives made quite a pretty penny even as their companies...
Welcome to the Kleber & Associates blog! Here’s the latest on The 3 C’s for Homebuilder Marketing. Gale Steves, author of the recently-published book “Right Sizing Your Home,” sat down with K&A to discuss how home builders have been...
