In a society of innovation and constant information, Twitter has become the go-to venue for fast, real-time updates and consumer-based input. In merely 140 characters, Twitter gives everyone a voice. Since its launch in 2006, the micro-blogging website has grown to...
Welcome to the Kleber & Associates blog! Here’s the latest on Integrated Marketing Communication (IMC) Recently a character on the popular television show Necessary Roughness reaped the repercussions of assigning his tweets to someone who did not understand...
Welcome to the Kleber & Associates blog! Here’s the latest on the Top 20 Building Product Brands to Follow on Twitter For quite some time, I’ve had a running list on Twitter of home and building products, experts and influencers. This gives me a quick...
Welcome to the Kleber & Associates blog! Don’t Lead Your Customers to Unsubscribe. Here’s the latest. Through Facebook, Twitter and e-mail, companies can reach out to consumers faster than ever. However, consumers can unsubscribe faster than ever, too....
In my previous post, I wrote about some basic rules of thumb when using Twitter, especially as a marketing strategy. Today, I’d like to include some of the specifics Twitter offers, like using hashtags and how search is essential for new business...
