Walpole Press Releases
CertainTeed expands partnership with Solar Energy International
Course offerings from SEI to satisfy CertainTeed’s credentialed solar installer program (MALVERN, Pa.) — CertainTeed, a leading North American brand of building materials, is expanding its partnership with Solar Energy International (SEI), a leading provider of...
Who buys the most home improvement materials? The answer may surprise you.
Internet Loving Millennials Tops For Use of Print Information While Millennials live online, they are more likely to turn to print (home improvement books and home improvement magazines) than any other generation.
Reliance Worldwide Corporation completes acquisition of John Guest Holdings Ltd
Reliance Worldwide Corporation Limited (“RWC”) has successfully closed on the acquisition of John Guest
Holdings Ltd, a leading global manufacturer and supplier of premium-branded engineered water delivery, control
and optimization products and solutions for residential and commercial plumbing applications.
Educating Consumers Through Showroom Experiences
Not long ago, we wrote about iconic fashion brand Gucci and their Gucci Garden Galleria. Since then, it seems like the whole building products industry has gone showroom mad! To recap, we came down largely in favor of Gucci’s approach. They’re a brand with the...
Want to reach your trade audiences? Try telling them a story
Storytelling is all the rage these days, and for good reason. Marketers are realizing the power of telling a story to humanize their brands, connect with consumers, and stand out from the competition. That’s fine for consumers, but when you need to communicate to a...
Sears Makes Us Look Foolish
Wouldn’t you know it, the week after we post an article applauding Sears for being good stewards of the Kenmore brand, it’s revealed that they’re trying to sell it off. Oops. Things move fast these days. Sometimes even too fast for an emailed article to keep up. In...
Sears makes the right move by doubling down on Kenmore
The downfall of Sears has been well-documented, on our blog and in countless other places. Despite the company’s competitive and management issues, it does have a couple brand assets that have stayed strong in the face of the retailer’s decline. One of those was the...
JennAir Elevates the Luxury Narrative from Looks to Personalization
JennAir is redefining what aspirational kitchen appliances and design looks like. More importantly, they’re redefining how, and for whom, appliances work... elevating the narrative from being about colors and materials to functional elegance and personalization. For...
CertainTeed® Removes the Uncertainty of Job Costing with New InstaBid Software
(MALVERN, PA) — CertainTeed is helping roofing contractors take the guesswork out of ordering materials, meeting installation specifications and generating sales proposals with the introduction of InstaBid, a new, proprietary web-based software system available on...
Avoiding Social Media Fails for Building Products
When it comes to social media and popular culture, building products brands don’t live in such a high-stakes world like consumer brands. But in a way, that makes it even more dangerous, because your guard is down. A building materials company may not command the...