Walpole Press Releases
Influencer Marketing Strategies for Building Products
In just 7 minutes, you’ll discover how to attract influencers and micro-influencers to your building products business, get them talking about your brand to their inner circles, and measure their impact on your sales — almost down to the dollar.
How and How Not To Use Technology to Reach Consumers
Here’s breaking news: emerging technologies are changing the way consumers see the world. More breaking news: modern home and building products marketing leverages these new technologies in an effort to stay relevant and to capture the attention of end users, with...
Reliance Worldwide Corporation Adds 100 New Products to SharkBite and Cash Acme Offering
ATLANTA – Oct. 2, 2017 – Reliance Worldwide Corporation (ASX:RWC), a premier manufacturer of plumbing and water control systems marketed and sold under the SharkBite® Plumbing Solutions, Cash Acme® and HOLDRITE® brands, has added 100 new products to the SharkBite and...
Q3 Building Products Outlook | GlassBuild Show Report
While recent hurricanes amplified concerns about labor and construction material costs, builder confidence remains firm. Not even floods, geo-political threat of thermonuclear conflict or $1,000 iPhones could test the resilience and passion at The Glass, Window &...
Don’t Borrow Someone Else’s Stripes. Create an Entirely New Pattern of Success by Leveraging Your Expertise.
Being better is not enough. You must also be different… preferably radically different. Start by determining what’s unique about the expertise you have to offer. Differentiation is essential, even if it seems like every product in your category is offering the same...
Is Tiny House Living the New American Dream?
While skeptics argue the popularity of tiny house living is driven by reality television and simply a passing fad, research is showing it’s a trend driven by a changing culture that’s defining how we live in the 21st century. A perfect storm of an aging population, boomerang college grads drowning in student loan debt, and lack of suitable and affordable housing for all but the affluent are only some of the factors driving the tiny house demand and the increase in multigenerational living.
Two Home Automation Brands Show Us How To — And How Not To — Connect With Consumers
The next battleground for homeowners’ dollars is in the future. Home automation and Internet of Things (IoT) are making their way into our homes, and some big brands are battling for supremacy.
What can we learn from Rust-Oleum’s troubles?
Ah, the good, old days of advertising. You used to be able to make unsubstantiated, but mostly plausible, claims about the capabilities of your product. You could use copy like “Twice the Coverage!” in a yellow starburst to get consumers’ attention. It wasn’t necessarily completely accurate, but it made the point that your product does more than expected. Not anymore…
How to Decode Buyer Intent — and Maximize the Value Potential of Each Prospect in Your Funnel
Discover why the traditional ‘lead’ is all but dead, and how a small shift in your strategy can turn every prospect into a potential sale by giving them what they want when they want it.
Tugging at Emotions Is A Powerful Approach …If It’s Done Well
When it comes to connecting the emotions of home to your brand and product. Do it right, and you have the audience in the palm of your hand. But if you’re careless, you can leave them confused about what you’re saying and what you’re even selling. Two recent examples give us both ends of the spectrum.