Walpole Press Releases
Marketing Home Products Through Facial Expressions
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Through Facial Expressions If consumers really said what they were thinking, marketing to them would be so much easier, wouldn’t it? Forbes.com recently debuted an app that takes...
Homes of the Future Tour: Part 3
Welcome to the Kleber & Associates blog! Here’s the latest on Homes of the Future Tour The Cleveland Museum of Natural History is home to SmartHome Cleveland, our third concept house for the future. SmartHome Cleveland was built using the Passive House methodology...
Homes of the Future Tour: Part 2
Welcome to the Kleber & Associates blog! Here’s the latest on Homes of the Future Tour The next stop on our tour of homes that might hold the key to the future of the home building industry is Taos, New Mexico. Here, the Earthship World Headquarters are producing...
Homes of the Future Tour: Part 1
Welcome to the Kleber & Associates blog! Here’s the latest on Homes of the Future Tour Consumers and businesses alike are constantly looking for the next great thing in home product innovation. Consumers enjoy being on the cutting edge with the latest and greatest...
2011 NeoCon Report: Gray, Green, Groovy & Gather
The Disney-like event for designers and architects this year has come and gone, but the trends will live on… at least until next year. With no office chair unturned and no textile untouched, the 2011 trends include: Gray, Green, Groovy & Gather. Hot Neutral: Gray...
8 Brands Not to Miss at PCBC 2011
Just eight short days from now, San Francisco will host one of the nation's largest regional builders' shows. PCBC brings together builders, developers, building scientists, architects, environmental engineers, landscape companies, and manufacturers to focus on...
Today’s Man: Different, But Not How You Might Think
The television sitcom has provided thousands of hours of entertainment for Americans since the concept was first adapted in the 1950s. Although hundreds of shows have come and gone, the theme is always the same: show the humor in “real life” people, doing “real life”...
Better Design for Small Spaces
In case you missed it, I had the pleasure of hosting a webinar last month with Leah Thayer of Daily 5 Remodel on the small-spaces trend for homes that has swept the nation. The trend toward larger homes in the U.S. stopped abruptly in 2007, and the resulting trend...
Learning from the Storm
This year has been one of the deadliest years on record for natural disasters in the US. So far, more than 500 people have been killed by tornadoes, and hurricane season is just around the corner. After the devastating tornado in Joplin, Missouri some officials are...
Overstuffed: Is less really more?
It seems the more you have, the more you need. What if Americans traded in all of their “somethings” for nearly nothing? The recent “extreme-downsizing” trend is becoming a tempting challenge for many, and – as their piles of possessions shrink – so do their homes. In...