Walpole Press Releases
![[K&A] Paid Media and Earned Coverage Changes for Building Products](https://kleberandassociates.com/wp-content/uploads/2023/03/PESO2023_02-400x250.png)
[K&A] Paid Media and Earned Coverage Changes for Building Products
We’re strong believers in the PESO model of marketing and PR. But what does that mean exactly? PESO stands for Paid, Earned, Shared and Owned media. The acronym, developed by PR and social media expert Gini Dietrich, describes the framework for all of the...
Online B2B Marketplaces… Threat or Opportunity?
It’s no surprise to realize that nearly two-thirds of all business-to-consumer e-commerce sales occur on direct-to-consumer marketplaces. And with extensive study of consumer preferences for more choice and better pricing, e-commerce brand leaders...
What A Shampoo Brand Can Teach Us About Building Product Claims
For the past few months, the luxury hair care brand Olaplex has been fighting allegations of harm caused by their product. The accusations have graduated to legal complaints -- and on February ninth, 30 women filed a lawsuit -- claiming the company’s...
What ChatGPT Means For Building Product Brands
By now, just about everybody’s heard about ChatGPT. If you haven’t, ChatGPT (Chat Generative Pre-trained Transformer) is an artificial intelligence developed by OpenAI and launched in November 2022. It’s not the first technology of its kind… but it is...
Kleber & Associates Appoints New Vice President, Practice Director Public Relations and Content
Chris Thiede expands the growing marketing agency’s leadership team ATLANTA (February 2023) – Kleber & Associates appoints Chris Thiede as the new Vice President, Practice Director Public Relations + Content. Kleber & Associates (K&A) is a...
Show Review Trends: IBS-KBIS 2023
Last week over 200,000 housing and design professionals from across the globe flocked to Las Vegas – to experience more than 1,800 exhibitors -- showcasing the latest housing products across some one million square feet of exhibit space. The NAHB’s International...
Kleber & Associates Launches Three New Clients At IBS/KBIS
This week, hundreds of thousands of design and construction professionals will come together… for the largest annual gathering of North America’s design and construction industry. Design & Construction Week features the co-location of the National Association...
Campaign Critique: The Home Depot Docuseries – “Behind The Apron”
If there’s one goal building products brands are seeking to accomplish -- or at least should be -- it’s to stand out from the competition. Rather than, getting lost in the "sea of sameness." The challenge continues to be, is that there often isn’t much “new” or...
Video Content That Delivers for Building Product Brands
These days, anyone with a smartphone can make and post a video. But useful video content that drives traffic and engages leads… involves more than a convenient device. When approaching a particular campaign, often these are the qualifying questions: What kind of video...
Here Comes the Sun – Why more U.S. households are setting their sights on solar
Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the growing momentum -- and opportunities -- for microgrids and how they will impact the building industry. ~ Chris Luzar, Frohman & Associates...