Woodtrac Press Releases
Vadara Celebrates Tennessee Showroom Re-Opening
AUSTIN, Texas (December 12, 2022) – Vadara Quartz Surfaces (Vadara), a leading manufacturer of artisan, handcrafted quartz surfaces, announces the grand re-opening of their Tennessee showroom. Conveniently located southeast of Nashville, the newly updated space...
Supply Chain Disruption & Strategies for Building Product Marketing
It’s not news that the supply chain is experiencing unprecedented challenges. Now that the holidays are upon us, the supply chain is under even more pressure to “deliver the goods.” And consumers are facing another holiday season rife with shortages and delays. These...
Five Ways to Measure Social Media Success for Building Product Brands
One of the highest returns on investment for client brands continues to be influencer marketing. As such, our team relies on a set of metrics… to measure each campaign’s effectiveness. While we consider a host of benchmarks -- for example, sentiment, share of...
Q3 Earnings: The Home Depot and Lowe’s
Lowe’s reported quarterly results this week, beating on both the top and the bottom lines -- and raised its annual revenue guidance both on revenue and profits – based on the strength in home improvement trends. Yes, homeowners continue to invest… as their equity...
Show Review – Noteworthy New Products at PSP / Deck Expo 2022
This past week, thousands of attendees from all 50 states and more than 60 countries congregated in Las Vegas at the International Pool | Spa | Patio Expo. Co-located with Deck Expo, the combined show brings together every segment of the industry --...
How Green Friday Is Gaining Traction on Black Friday
The day after Thanksgiving -- has been known as “Black” Friday since the 1950s. Yet, it wasn't until the 1980s that the term became widely accepted as marking the beginning of the holiday shopping season… when retailers transitioned from being in the red......
6 Tips: TikTok for Building Product Brands
In strategy and budget planning for 2023, without exception, our building product clients all want to talk about TikTok. So, let’s talk. In the five years of its existence, the app has gone from teenage fad to a juggernaut that’s one of the most discussed,...
Show Review – Best New Products at Greenbuild 2022
Last week, thousands of industry professionals congregated at the 2022 Greenbuild International Conference and Expo in San Francisco, the largest annual event for green building professionals worldwide. More than 200 exhibitors showcased their offerings on...
Elmira Stove Works Pays Homage to Ukraine with Inaugural Color of the Year Campaign | Partners with Danby to help local Ukrainians in need
ARNPRIOR, Ontario (November 1, 2022) – Elmira Stove Works, the leading manufacturer of premium vintage-style appliances and woodburning cookstoves, has selected two boldly saturated hues for its inaugural Color(s) of the Year – the distinctive Blue and Yellow of the...
YouTube and B2B Marketing for Building Product Brands
In 2006, Google bought an 18-month-old video sharing platform that attracted 30,000 visitors a day. At the time, internet video was a hit or miss proposition. Yes, other sites also featured video. But none of them hosted user-created video exclusively. That $1.65...
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