Woodtrac Press Releases
Campaign Critique: Why Coldwell Banker Isn’t Targeting Buyers
The world has changed dramatically for Real Estate brands. The least affordable housing market in decades has set the stage for a rise in the percentage of deals cancelled… as climbing rates make home ownership more expensive. Mortgage applications dropped last week...
Elmira Stove Works Debuts “Mixology” – Newest Curated Color Collection
ARNPRIOR, Ontario (July 20, 2022) – To commemorate all things summer, Elmira Stove Works, the leading manufacturer of premium vintage-styled appliances and wood-burning cookstoves, has introduced Mixology, the brand’s latest curated color offering. The Mixology...
PR for Building Product Brands – a Multi-Faceted Approach
Public Relations is a critical element of any strategic communications plan -- and an essential part of a brand’s larger marketing approach. The term gets used a lot. But what is PR, really? For starters… it’s much more than press releases. Or finding the perfect...
Show Review – Best New Products at PCBC 2022
PCBC 2022 Puts the Spotlight on “The Future of Home” After a two year hiatus, the K&A team returned to San Francisco in late June to participate in the Pacific Coast Builders Conference (PCBC) 2022 summer trade show. PCBC attracts builders from across the U.S. and...
A Winning Thought Leadership Content Strategy for Building Product Brands
Changes in commerce over the last two years have created what can only be described as seismic shifts. A big part of that change has been in commerce and consumption habits… which have fundamentally altered the traditional purchasing experience. For consumers, online...
Kleber & Associates Promotes Paul Anater to Senior Account Executive
ATLANTA, GA July 1, 2022 – Kleber & Associates is proud to announce the promotion of Paul Anater to Senior Account Executive. Anater has been with the firm for the previous two years as a creative brand copywriter and thought leadership content strategist....
Show Review – Best New Products at NeoCon 2022
Last week, the K&A team attended NeoCon 2022 at the Merchandise Mart in Chicago. The show, which was marking its 53rd edition, is a celebration of all things contract design. This year’s theme, “Design Makes a Statement,” was centered around the merging...
Campaign Critique: “Concrete Combat” for Building Product Pros
Have Reality TV shows heralded the downfall of modern civilization? Or rather, do they provide a creative platform for marketers to leverage? The popularity of competition themed reality shows has spawned a growing wave of niche, special-interest series like “The...
Why Generational Marketing Matters for Building Product Brands
The last Howard Johnson’s restaurant in the country closed its doors for good this past week, marking the end of an era for the once-iconic American brand. From its humble beginnings in the 1920s, the restaurant would become the largest restaurant chain...
Social Media – What’s Peanut Butter Got to Do With It?
Marketing is never a one-size-fits-all or set-it-and-forget-it process. This advice is particularly relevant… when considering complex social media landscapes. Yes, social media platforms are constantly evolving. Reaching ever broader -- and more diverse -- audiences....
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