Woodtrac Press Releases
CertainTeed introduces one-component SmartFlash ONE liquid-applied flashing
(MALVERN, Pa.) — July 23, 2019 — CertainTeed, a leading North American manufacturer of building materials, announces the launch of SmartFlash ONE, a one-component, UV-stable, fluid-applied resin for steep and low-sloped roof flashing details and repairs. SmartFlash...
CertainTeed Becomes Gold Sponsor for National Women in Roofing
(MALVERN, Pa.) — CertainTeed, a leading North American brand of building products, is pleased to announce its commitment as a Gold-level sponsor of National Women in Roofing (NWIR), a volunteer-based organization that supports the careers of women roofing...
CertainTeed Expands Line of Duct Board Grooving Equipment
CertainTeed Machine Works has introduced the Glass Master SG-420 Duct Board Grooving Machine – a powerful machine that fabricates high-quality fiberglass spiral ducts more accurately, and up to 50 times faster than standard hand-cutting techniques. The SG-420’s four...
Rising to the Challenge – How Building Products Brands Can Elevate Their Game
In business as in life, the playing field is rarely level. Bigger brands often have more visibility, a larger customer base and a more robust budget than less-established brands. Without these advantages, how do smaller building product brands gain traction and increase their market share?
Feeney, Inc. Offers Faster Way to Get a Custom DesignRail® System
Custom aluminum railings ship in 5-7 business days OAKLAND, Calif. – Jan. 10, 2020 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, is launching at the 2020 International Builders Show a new program for its...
CES 2020 – Kicking Off a New Decade of “Smarter” Building Products Innovation
The world’s leading manufacturers met in Las Vegas this past week at the Consumer Electronics Show (CES)... the largest consumer innovations showcase trade show experience of the year. If you missed CES and the newest technologies that will be re-shaping our...
Without Water, Homebuying and Homebuilding Don’t Happen
Water is increasingly top of mind. Changing weather patterns and over development are making it more challenging to source clean water. In fact, water managers in 40 U.S. states are predicting water shortages in this decade, making water conservation a...
Out With the Old (Messaging) and in With the New
Following are four considerations to ensure your marketing will reach even higher levels of success in 2020. Know Thy Audiences. Building product brands have more than one purchaser or specifier. So, rather than developing universally-targeted content, consider...
8 Ways to Increase Landing Page Conversions for Building Products
The purpose of a landing page is to create an opportunity to “convert” a prospect into a customer by expanding upon the promise made in an advertisement or link – driving the prospect to take a specific action. Just as with a website, creating a positive user...
Greenbuild 2019
The 2019 Greenbuild International Conference and Expo was held in Atlanta last week, attracting 20,000 attendees from the U.S. and abroad. Focused on “A New Living Standard,” the conference included four days of networking, educational sessions and green building...
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