Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
The Kleber Critique: Trulia “Hammerfy” vs. Zillow “Obsessed”
Zillow & Trulia offer contrasting approaches to engaging customers (or not engaging them)
Zillow and Trulia offer nearly identical services to consumers searching for real estate. In fact, Zillow is the parent company to Trulia.
But their approaches to engaging customers (or not engaging them) couldn’t be more different, as seen in each company’s most recent marketing campaigns.
The Two Lead Generation Content Pieces that your Building Products Business must have to Remain Competitive
Because the competition in the building materials market remains fierce, this content strategy can give yours the boost it needs to take a top spot. At the end of the day, lead generation is the name of the game... for all of your marketing activities, how much...
Virtual Reality: Rethinking Traditional Showrooms and Tradeshow Booths
A new way of showcasing products and services is here: the virtual or augmented reality. And it is going to revolutionize how and where high-end products are sold. For decades, we have been trying to find inventive ways to give customers a multi-dimensional...
8 High-Impact Content Strategies to Give Your Building Materials Blog a World-class Upgrade
When it comes to establishing a building products blog that works for your brand, strategy is everything. If you’re ready to create a blog that does some seriously heavy lifting, we’re ready to show you the elements you need in place to give your content marketing...
How Contractor Loyalty Programs Win More Than Loyalty
Contractor loyalty programs are quickly becoming tried-and-true marketing techniques for B2C brands and retailers. Programs like Amazon Prime are showing their power to win repeat business. But for building products manufacturers, it’s a slightly different animal....
KLEBER & ASSOCIATES NAMED AGENCY OF RECORD FOR BOTH GAMA SONIC AND THE MARBLE INSTITUTE OF AMERICA + THE BUILDING STONE INSTITUTE
ATLANTA (May 25, 2016) – As the economy re-gains traction for construction and housing starts, two national companies have named Atlanta-based Kleber & Associates (K&A) as their marketing agency of record across multiple marketing services. The selection from...
The Kleber Critique: No Tricks… Authentic Advertising Is the Magic
Over the last decade, there has been a major shift among businesses to be more authentic – to be more real, more human and more relatable. This involves less talking at people, and is more about having a conversation with them. Advertising is no longer about pushing...
AIA Show: 3 Tips on How to Best Connect with Architects
In a recent post from the industry influencer in his Whizard Strategy blog, Mark Mitchell observes that the AIA Show historically has been very “ineffective” for building materials manufacturers who exhibit at the show. Far be it from me to argue. Yet, in picking up...
The Kleber Critique: Zillow’s Ad Campaign Brings Men Back into the Home
"Whatever home means to you, we'll help you find it." This powerful tagline to Zillow's new ad campaign illustrates the deeper meaning of the word “home.” Home isn’t only a structure; it is the people inside the house that make it unique and give it meaning. In...
Best Practices for Reaching End Users for Building Products
Much has been written about the differences between DIY and DIFM homeowners. DIY, or Do-It-Yourself homeowners, purchase their own tools, shop online or at big box building product stores, and handle their own remodeling and repair projects. If they don’t know how to...
Contractor Marketing: Roll Up Your Sleeves
Contractors - the backbone of building material manufacturers. For all the gloss and glamour of architects and showrooms, there's the contractor... in the trenches doing the work and wrangling the installer. But within this segment, several challenges - more...
Quicken Loans’ Rocket Mortgage Ad Crashes and Burns in 60 Seconds
You can blame it on Hollywood’s March 2015 release of the movie, "The Big Short," which served as a reminder of the housing bubble collapse built on greed and faulty loans. And because the housing crisis is still running raw in our veins, the "Rocket Mortgage" ad...
