Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Sustainability meets Design
One of the more prominent themes promoted at IWF 2016 was environmentally friendly companies who generate products with that value in mind. M. Böhlke Veneer Corp. focuses on preserving the temperate hardwood forests that provide the raw material to produce their...
The Kleber Critique: Skipping the Middle Man… Lowe’s Becomes Their Own Media Channel
In this era of content marketing, brands are increasingly being presented with a challenge — and an opportunity — to reach audiences in new ways. That is requiring some new approaches that would have been unthinkable just a few years ago.
One of those new approaches is for brands to become their own media channels, instead of (or in addition to) relying on third-party print, broadcast and digital media to carry their messages.
Top 3 Digital Marketing Tips for Building Products
Top 3 digital marketing tips for your building materials business that can be established quickly, set on autopilot, and that offer a big return on investment.
The Kleber Critique: Trulia “Hammerfy” vs. Zillow “Obsessed”
Zillow & Trulia offer contrasting approaches to engaging customers (or not engaging them)
Zillow and Trulia offer nearly identical services to consumers searching for real estate. In fact, Zillow is the parent company to Trulia.
But their approaches to engaging customers (or not engaging them) couldn’t be more different, as seen in each company’s most recent marketing campaigns.
The Two Lead Generation Content Pieces that your Building Products Business must have to Remain Competitive
Because the competition in the building materials market remains fierce, this content strategy can give yours the boost it needs to take a top spot. At the end of the day, lead generation is the name of the game... for all of your marketing activities, how much...
Virtual Reality: Rethinking Traditional Showrooms and Tradeshow Booths
A new way of showcasing products and services is here: the virtual or augmented reality. And it is going to revolutionize how and where high-end products are sold. For decades, we have been trying to find inventive ways to give customers a multi-dimensional...
8 High-Impact Content Strategies to Give Your Building Materials Blog a World-class Upgrade
When it comes to establishing a building products blog that works for your brand, strategy is everything. If you’re ready to create a blog that does some seriously heavy lifting, we’re ready to show you the elements you need in place to give your content marketing...
How Contractor Loyalty Programs Win More Than Loyalty
Contractor loyalty programs are quickly becoming tried-and-true marketing techniques for B2C brands and retailers. Programs like Amazon Prime are showing their power to win repeat business. But for building products manufacturers, it’s a slightly different animal....
KLEBER & ASSOCIATES NAMED AGENCY OF RECORD FOR BOTH GAMA SONIC AND THE MARBLE INSTITUTE OF AMERICA + THE BUILDING STONE INSTITUTE
ATLANTA (May 25, 2016) – As the economy re-gains traction for construction and housing starts, two national companies have named Atlanta-based Kleber & Associates (K&A) as their marketing agency of record across multiple marketing services. The selection from...
The Kleber Critique: No Tricks… Authentic Advertising Is the Magic
Over the last decade, there has been a major shift among businesses to be more authentic – to be more real, more human and more relatable. This involves less talking at people, and is more about having a conversation with them. Advertising is no longer about pushing...
AIA Show: 3 Tips on How to Best Connect with Architects
In a recent post from the industry influencer in his Whizard Strategy blog, Mark Mitchell observes that the AIA Show historically has been very “ineffective” for building materials manufacturers who exhibit at the show. Far be it from me to argue. Yet, in picking up...
The Kleber Critique: Zillow’s Ad Campaign Brings Men Back into the Home
"Whatever home means to you, we'll help you find it." This powerful tagline to Zillow's new ad campaign illustrates the deeper meaning of the word “home.” Home isn’t only a structure; it is the people inside the house that make it unique and give it meaning. In...
