Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Quicken Loans’ Rocket Mortgage Ad Crashes and Burns in 60 Seconds
You can blame it on Hollywood’s March 2015 release of the movie, "The Big Short," which served as a reminder of the housing bubble collapse built on greed and faulty loans. And because the housing crisis is still running raw in our veins, the "Rocket Mortgage" ad...
Home Products IQ Accelerates
With a slowing Chinese economy, an unpredictable presidential campaign and our stock market off to one of its worst starts in history -- the Consumer Electronics Show, the Kitchen & Bath Industry Show and the International Builders Show all burst onto the scene...
Authenticity Must Ring True When Marketing Building Products
Customers are more hesitant to put their faith in brands. It begs the question: how can customers trust brands when the relationship is one-sided? The answer is: they can’t. As such, authentic brands have emerged as the envy of corporate leaders worldwide. If your...
30 seconds to pitch your building product. Can you do it?
Many companies can, quite easily, describe their brand and what it stands for. These descriptions can become too long to be effective. Is it possible to describe your brand in less than a minute? What about 30 seconds? In a post discussing the importance...
5 Tips for Pitching to Trade Publications
Trade publications are perhaps one of the most important PR tools for home and building professionals. Because they reach a very focused target audience, many of our media efforts involve working with trade publications relevant to our industry. But just because...
HOME PROJECTS COUNCIL APPOINTS KLEBER
National Remodeling Foundation’s Steven Kleber Joins Leading Panel of Housing Experts ATLANTA (December 18, 2015) – Kleber & Associates president and founder Steven L. Kleber proudly accepts the invitation to join the Home Projects Council (HPC) as a...
How Fed Rate Affects Building Products
On the heels of the first interest rate hike since 2006, I share Federal Reserve Chief Janet Yellen’s perspective and remain “…confident about the fundamentals driving the U.S. economy, the health of U.S. households and domestic spending.” Not surprising, the decision...
Building Product Advertising Creative Strategy Victory: How to Sell Around the Big Box Retailer
In the latest phase of the largest ad campaign in the 132-year history of Benjamin Moore, the paint dealer brand hits a home run by asking the customer a simple question – “Who are you talking to?” Part of an aggressive and robust $50 million national campaign, the...
Rise of the Machines
Last week, a milestone in pop culture history came to fruition. October 21, 2015 was officially the day Marty McFly boarded a flying Delorean and visited the future. While we don't have flying cars or hover boards (actually, we do) sitting in the garage, the...
3 Steps to Implement Successful Lead Nurturing for Building Products
Following your leads throughout their trip of examination, research and buying while offering accommodating tips and assets along the way is important to ensure those leads reach the purchase stage. This process helps prospects create associations with your...
Casual Market 2015: Think Pink for Building Products
By: Dominique Lescalleet Every September, manufacturers from across the globe exhibit their newest products in the outdoor living industry at the International Casual Furniture & Accessories Market, or Casual Market for short. The show took place at the...
K&A Client, Feeney Featured on FOX’s New Show “HOME FREE”
Imagine you are on a home makeover show with your spouse. You both have put a tremendous amount of work into the remodel… a lot of sweat, maybe even a few tears. Then to your surprise, at the end of the "build" you and your spouse are eliminated from the competition....
