Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
How Building Products Can Compete and Win as a Challenger Brand
Say the phrase “challenger brand” and classic marketing stories come to mind: Avis vs. Hertz, Coke vs. Pepsi, Apple vs. Microsoft. These are typically David and Goliath stories, where smaller companies nibble away at the market share of industry giants, frequently...
What Every Building Product Manufacturer Should Know About Content Marketing
What is Content Marketing? The concept behind content marketing is relatively easy to grasp. By producing and publishing content that has value, you will engage with potential customers on a level above and beyond simple advertising or direct marketing. The real key...
Trends at PCBC 2015 – Fire Meets Water
The K&A team attended the Pacific Coast Builders Conference (PCBC 2015), located in sunny San Diego, from June 24 to 25. Our adventure began by sweeping the show floor to scope out the latest products and trends specifically catering towards residential and...
NeoCon 2015 – The Latest Trends in Commercial Interiors
NeoCon 2015—the 47th edition of the show—was held at the Chicago Merchandise Mart June 15 to 17 to showcase the commercial interior industry’s most innovative design solutions. Over seven hundred companies exhibited, and thousands of new products were introduced. As...
AIA 2015: Observations from the K&A Team
It’s a rare opportunity for us to experience a home and building industry trade show right in our back yard, so when the moment arises, we take advantage. This year the K&A team made the trek to AIA Atlanta, the American Institute of Architects Conference held at...
ICFF 2015: Contemporary Design in NYC
The International Contemporary Furniture Fair, or ICFF 2015, was held in New York City from May 16 to 19. The twenty-seventh edition of North America’s platform for global design drew over thirty-thousand designers from twenty-four countries, and featured a wide range...
HD Expo 2015: Solving Problems with Style
The Hospitality Design Exposition and Conference (HD Expo 2015) was held in Las Vegas, Nevada, from May 13 to 16. Presented by Hospitality Design magazine, it's the premier trade show offering the newest and most innovative products for interior designers, architects...
Trend Watch: The Rise of Outdoor Living Spaces
Popularized during the financial crisis of 2008, the term “staycation” was added to our lifestyle vocabulary when people began enjoying vacation time in their own places of residence, in order to save money. Today, that trend continues to grow for reasons beyond mere...
Several K&A clients are already profiting from the rise in outdoor living spaces
The rising popularity of luxury outdoor living spaces is a trend that many K&A clients are already leveraging. For example, Danver Stainless Outdoor Kitchens and Walpole Outdoors are currently working together to create outdoor kitchen coverings designed to...
Trend Watch: The Rise of Outdoor Living Spaces
Popularized during the financial crisis of 2008, the term “staycation” was added to our lifestyle vocabulary when people began enjoying vacation time in their own places of residence, in order to save money. Today, that trend continues to grow for reasons beyond mere...
Two Roads Merge in Design and Your Company Should, Too!
It has long been thought that residential and commercial design were two separate entities not meant to overlap. Over the last decade, however, we have seen a shift in that mindset. Designers are incorporating more luxurious, and sometimes industrial, elements into...
The Convergence of Commercial and Residential Design
It has long been thought that residential and commercial design were two separate entities not meant to overlap. Over the last decade, we have seen a shift in that mindset. Designers are incorporating more luxurious, and sometimes industrial, elements into residences,...
