Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
30 seconds to pitch your building product. Can you do it?
Many companies can, quite easily, describe their brand and what it stands for. These descriptions can become too long to be effective. Is it possible to describe your brand in less than a minute? What about 30 seconds? In a post discussing the importance...
5 Tips for Pitching to Trade Publications
Trade publications are perhaps one of the most important PR tools for home and building professionals. Because they reach a very focused target audience, many of our media efforts involve working with trade publications relevant to our industry. But just because...
HOME PROJECTS COUNCIL APPOINTS KLEBER
National Remodeling Foundation’s Steven Kleber Joins Leading Panel of Housing Experts ATLANTA (December 18, 2015) – Kleber & Associates president and founder Steven L. Kleber proudly accepts the invitation to join the Home Projects Council (HPC) as a...
How Fed Rate Affects Building Products
On the heels of the first interest rate hike since 2006, I share Federal Reserve Chief Janet Yellen’s perspective and remain “…confident about the fundamentals driving the U.S. economy, the health of U.S. households and domestic spending.” Not surprising, the decision...
Building Product Advertising Creative Strategy Victory: How to Sell Around the Big Box Retailer
In the latest phase of the largest ad campaign in the 132-year history of Benjamin Moore, the paint dealer brand hits a home run by asking the customer a simple question – “Who are you talking to?” Part of an aggressive and robust $50 million national campaign, the...
Rise of the Machines
Last week, a milestone in pop culture history came to fruition. October 21, 2015 was officially the day Marty McFly boarded a flying Delorean and visited the future. While we don't have flying cars or hover boards (actually, we do) sitting in the garage, the...
3 Steps to Implement Successful Lead Nurturing for Building Products
Following your leads throughout their trip of examination, research and buying while offering accommodating tips and assets along the way is important to ensure those leads reach the purchase stage. This process helps prospects create associations with your...
Casual Market 2015: Think Pink for Building Products
By: Dominique Lescalleet Every September, manufacturers from across the globe exhibit their newest products in the outdoor living industry at the International Casual Furniture & Accessories Market, or Casual Market for short. The show took place at the...
K&A Client, Feeney Featured on FOX’s New Show “HOME FREE”
Imagine you are on a home makeover show with your spouse. You both have put a tremendous amount of work into the remodel… a lot of sweat, maybe even a few tears. Then to your surprise, at the end of the "build" you and your spouse are eliminated from the competition....
Building Product Ad Goes Down Like Politician: The Monthly Critique of Building Product Advertising
The Mad Men behind the latest ad campaign from U-Line, an award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products, were obviously absent the day the professor covered the true purpose of advertising...
Face the Facts: Why Building Materials Need to Stop Old School Banner Advertising
We get it… clicking on a website and seeing your brand front-and-center in the form of an old school banner ad is a rush and a quick check-off the marketing list. But in reality, what are you really gaining from the use of this dated platform? Performance levels...
How Millennials Can Boost Sales For Building Materials
With rent in the U.S. at an all-time high and interest rates remaining at an all-time low, the best way for Millennials to avoid paying 30 percent or more of their monthly income on rent is to become homeowners. In June 2015 first-time homebuyers accounted for 32...
