Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
IKEA’s Klippbok: The Virtual Visualization App for Today’s Consumer
Have you heard about IKEA’s cool Klippbok? Swedish for “scrap book,” the new website and iPad app allows users to create mood boards by dragging and dropping items onto a blank page. Other company websites with awesome, interactive online experiences for their customers include the Masonite MAX Configurator and Elmira Visualizer website.
Don’t Be a Monkey – How To Identify Your Next Social Media Move
Social media… the 300 pound gorilla in the room that generates questions such as “why aren’t we doing more with this?” and “shouldn’t we be on this platform?” Comments like “XYZ brand is on it – we’re falling behind!” Sound familiar? You’re not alone. Participating in...
Product Placement is Key to a Successful Public Relations Plan
Have you ever noticed in film and on television, how branded products make their way into the shot? Whether it’s everyone drinking a certain brand of soda or the latest mobile device used by James Bond… this is no mere coincidence. In fact, some of the broadcast...
Top Products – Architectural Digest Home Design Show
Welcome to the Kleber & Associates blog! Here’s the latest on the Top Products at the Architectural Digest Home Design Show: Housing From a New York Perspective Although the housing start numbers came in slightly below expectations this week, there were...
Top 10 Products At IBS/KBIS 2014
Welcome to the Kleber & Associates blog! Here’s the latest on the Top 10 Poducts At IBS/KBIS 2014 _________________________________________________________________________________ Danver Affectionately known as the "grandfather" of all the building...
International Builders’ Show 2014: Behind The Scenes at IBS/KBIS
Welcome to the Kleber & Associates blog! Here’s the latest on IBS 2014: For the first time in years, the excitement surrounding the upcoming International Builders’ Show (IBS) is enormous. Typically attended by architects, contractors and developers, you too may...
New Building Products Designed to Match a Variety of Home Architectural Styles
Welcome to the Kleber & Associates blog! Here’s the latest on New Building Products Designed to Match a Variety of Home Architectural Styles Is your home easily identifiable as a cottage, contemporary or traditional style home? Many Americans search far and...
Universal Bathroom Design: Flip the Formula — Let the Vanity Set the Style
Welcome to the Kleber & Associates blog! Here’s the latest on Universal Bathroom Design Universal and accessible bathroom design is here to stay – a reality remodelers and new home construction companies are embracing with gusto! For those who aren’t familiar with...
Fall Remodeling Projects With Nichiha Fiber Cement
The fall season is officially upon us, which means leaves are changing colors and homeowners are scheduling remodeling projects ahead of the cold weather. Replacing siding is popular due to the high ROI associated with the project. New siding can also help people...
Enhance Your Outdoor Living With Danver
Welcome to the Kleber & Associates blog! Here’s the latest on Enhancing Your Outdoor Living With Danver In homes across the country, sports fans are settling-in for the best time of the year. College football has just begun, the NFL is set to kick-off on...
Elmira Stove Works – Stunning Retro Appliances
Highlights and Trends in Home Building and Renovation from Kleber & Associates, an integrated marketing communications agency proudly serving clients such as Elmira Stove Works.
Altmans Aqueduct LED Futuristic Faucet
Highlights and Trends in Home Building and Renovation from Kleber & Associates, an integrated marketing communications agency proudly serving clients such as Altmans Products.+
