Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Lessons From Football: IMC
Welcome to the Kleber & Associates blog! Here’s the latest on Integrated Marketing Communication (IMC) Recently a character on the popular television show Necessary Roughness reaped the repercussions of assigning his tweets to someone who did not understand his...
Be More Social: The 4-1-1 Rule
Tippingpoint labs first introduced us to the idea of the 4-1-1 Rule for Twitter. In an effort to help all of us better manage our time on Twitter and to help guide us in the right content to be publishing, they suggest tweeting “4 pieces of relevant original content...
What You Need to Know About Multi-Family Housing
Welcome to the Kleber & Associates blog! Here’s the latest on What You Need to Know About Multi-Family Housing As news about the housing industry continues to improve, one trend has buyers increasingly looking at multi-family, for-sale housing. Growing rent fees...
PCBC 2012 Recap
Amid a backdrop of Google’s dizzying developer conference which launched literally across the street from the convention center and Lennar’s controversial local redevelopment project seeking China state bank funding, another successful trip to San Francisco for the...
Social Media: Where Are You Going?
Welcome to the Kleber & Associates blog! Here’s the latest on Social Media: Where Are You Going? Imagine for a moment that your brand is a retail store with a great location on a busy downtown street. There is a steady stream of foot traffic and the sidewalks are...
NeoCon 2012 Recap
Welcome to the Kleber & Associates blog! Here’s the latest on NeoCon 2012 Recap Comfort and Color seemed to be the theme of NeoCon 2012. Forget rigid office furniture and drab colors, several NeoCon exhibitors showed off the latest in office comfort and color....
Google Analytics and Social Media
Welcome to the Kleber & Associates blog! Here’s the latest on Google Analytics and Social Media It is extremely clear that technology plays a large part in our livelihoods—but have you ever realized how big of a role social media plays in our society today? If you...
Learning from Sub-Zero Wolf and Wall Street
Welcome to the Kleber & Associates blog! Here’s the latest on Learning from Sub-Zero Wolf and Wall Street This month, Kleber & Associates was thrilled to launch the Grand Opening Ribbon Cutting of the new Atlanta flagship Sub-Zero and Wolf Appliance $4 million...
Is a Light Bulb Transforming the Lighting Industry?
Welcome to the Kleber & Associates blog! Is a Light Bulb Transforming the Lighting Industry? Here’s the latest In 2007, the U.S. Department of Energy was directed by The Energy Independence and Security Act of 2007 to establish the Bright Tomorrow Lighting Prize...
KBIS 2012 Show Report
Welcome to the Kleber & Associates blog! Here’s the latest on KBIS 2012 Show Report Amid a backdrop of strong earnings reports by PulteGroup, Ryland and Meritage Homes - while coinciding with the NAR's pending home sales index rising to its highest level in nearly...
10 Great Brands to Follow on Pinterest
By now, most people understand that Pinterest is a must for home and building product brands and have hopped on “pinning” the bandwagon. We’ve compiled a list of some of the Pinterest “Super Stars” and some “Up-and Coming” brands follow on Pinterest within the...
10 To See at KBIS 2012
Welcome to the Kleber & Associates blog! Here’s the latest on 10 To See at KBIS 2012 As the best in the industry make their way to Chicago next week, we’ve narrowed down 10 brands that deserve your attention at the show. The Kitchen and Bath Industry Show is one...
